2014 - maintenant• Business development:
- Managed sales and secured product listing in 60 accounts in Sydney: premium liquor shops, trendy cocktail bars and restaurants
- Built relationships with selected key customers in order to deliver incremental business locally
• Brand education:
- Organized on premise events: consumer tastings, bar staff trainings, cocktail of the month activations
- Off premise tastings in key outlets, secure product listing
• Advocacy:
- Develop relationships, liaise and influence key media, opinion leaders, mixologists that can play in instrumental role in building brand reputation
LVMH
- Assistant Brand Manager for Krug & Mercier champagne brands
Paris2013 - 2014• Organized events and visibility:
- Off premise: customer trainings (Nicolas, Repaire de Bacchus) and tailor-made visibility
- On premise: consumer tastings, diners, wine & food pairing
- PR: Krug en Capitale
• Analyzed data: performance analysis through Nielsen and Cognos, monthly sales report
• Developed communication and digital tools (2014 Mercier Temps digital activation)
• Managed Projects: Mercier Temps Fort 2014, Movie Best Of brand building activation, Millésima tasting
Unilever
- Assistante Category Manager
Rueil-Malmaison2013 - 2013• Organized events : 6000 animation days in FMCG retailers
• Developed communication tools: sales pitch, in-store visibility, consumer games and gifts
• Analyzed retailer performance (Intermarché & Auchan) and action plan adjustment
• Managed budget: 4 000 K€
Comexposium groupe UNIBAIL-RODAMCO
- Assistante Responsable Communication
