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Charlotte LE GALL

Paris

En résumé

Driven marketing manager with 8 years of experience in multiple online and offline channels with focus on customer centricity. Expert in email marketing, customer retention, multi-channel marketing and direct response. Strong ability to manage small and large multinational teams. Proven track record on delivering results over 40 Million Euros revenue goals per quarter.

Mes compétences :
Marketing
ECommerce
Emailing
ECRM

Entreprises

  • Vistaprint - Marketing Manager, Sales Planning

    Paris 2012 - 2013 - Implementation of product strategy in acquisition and retention channels
    - Definition of channel mix and building channel plans for new product launches and other Go To Market activities
    - Coordination of quarterly forecasting process across all marketing channels

  • Vistaprint - Email marketing Manager

    Paris 2011 - 2012 - Management of 8 marketers to drive retention email activities in France, Spain and Italy
    - Improved retention program through targeting and deeper segmentation
    - Set up of specific program for non-buyers and inactive buyers resulting in an increase purchase rate for these populations
    - Management of the implementation of a new ESP in Europe
    - Responsible for deliverability across ell EU markets: implementation of Return Path certification and inbox monitoring tool
    - Managing retention box insert strategy in Europe

  • Vistaprint - Senior Marketing Specialist, Acquisition email

    Paris 2010 - 2011 - Leading acquisition email strategy in Europe: market audit, best practice definition, determine key focus for the channel
    - Implementation of scrubbing solution in Europe.
    - Management of 2 marketers to drive acquisition email activities in France
    - Launch co-registration program in France

  • Vistaprint - Marketing representative, Acquisition, France

    Paris 2008 - 2008 - Managing acquisition email, online display and acquisition box insert for the French market.
    - Lead generation, negotiation, creative brief, campaign launch, reporting, and optimization through AB testing

  • Photoservice.com, photoservice.fr - Marketing assistant

    2006 - 2008 - Implementation and optimization of 3 affiliates programs: increased lead collection through sweepstakes and promotions
    - Implementation and optimization of 3 SEM accounts: management and optimization of the budget, reduction of the PPC, increase of the CTR and the ROI

Formations

Réseau

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