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Christophe ROUSSEL

PARIS

En résumé

Passionate about Health, (bio)-Technology and Innovation in general.

Physician, 6 years of experience in Communication/Marketing (pharma and agri-food) and 4 years of managerial and P&L responsibility.

Experiences :
Healthcare marketing-communication strategies (hospital specialities, biodrug, institutionnal, ...);
Marketing wargames;
Multichannel strategies, CRM;
Business development;
BU management;
Special projects management;
Lobbying strategies, Thought Leaders management;
Change management;
Medical Education.

SpecialtiesDigital marketing strategy (Social Media/Network, Community management, Search marketing (SEO, ...), e-Detailing, eCRM, Closed Loop Marketing (CLM), web/mobile -based platform, software management, exergame...) ;


Health IT (connected devices, electronic medical record (EMR), information system (HIS), ...).

Mes compétences :
Communication
Community management
Digital
Digital marketing
E-crm
E-Marketing
e-Santé
ECRM
eMarketing
Esanté
LOOP
Management
Marketing
Média
Media sociaux
Microsoft CRM
Mobile
Mobile marketing
Search
Search marketing
Seo
Stratégie
Stratégie multicanal

Entreprises

  • 3M France - Medical Director

    2010 - maintenant
  • Nex&coM Agency - Directeur de BU

    2006 - 2009 - Team setting-up and management : physicians, biotech engineers and account executives
    - Agency's Digital marketing leader
    - Portfolio : 5 of the first agency's accounts
    - 2008's gross margin : 2.2 M€
    - Main outcomes : 30% growth by the first year

    Nex&coM is an advertising agency specialized in health communication.
    With 32 full-time people (including 7 physicians and 3 pharmacists) and a Gross Margin of 4.5 M€ in 2008, Nex&coM is one of the biggest independant health agency in France.
  • Compliance - Directeur Médical

    2002 - 2006 Prelaunch of Vioxx
    Launch of Angiox, TachoSil, Isio protect
    Advisory board management for Altana (hypertensive emergencies) Lesieur (omega-3, omega-6, omega-9), Nestlé (nutritional balance)
  • Le Quotidien du Médecin - Spécialiste NTIC

    1998 - 2007 Supplément informatique & web - Dossier mensuel "Nouvelles Technologies"

Formations

Réseau

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