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Cindy RIQUIER

LONDON

En résumé

Mes compétences :
SEO
Emarketing

Entreprises

  • Intelligent positioning - Senior Referenceur de web

    2014 - maintenant
  • Illustrated London News - Référenceur web

    2013 - 2014 Be responsible for achieving results for our client’s websites by applying best SEO and link
    building practices.
    • Contribute to the strategic planning of the annual and long term e-marketing plan (SEO, PPC social media and affiliation)
    • Build and maintain relationships with clients and third parts.
    • Successfully manage the complex and demanding nature of data and content creation
    • Create, deploy and optimize the most effective output for search engine relevant for the company
    • Working with the Account Director and digital project manager to deliver the client strategy
    • Continually monitoring results and creating reports
    • Maintain and monitor marketing/SEO budget
    • Ability to work on multiple projects simultaneously to scheduled deadlines
    • Assist in sales pitch
    • Provide a technical audit for the website launch
    • Actively identifying new trends in product ranges, technology area and within the industry to drive relevant content for the website
  • RS Components - Consultant en référencement naturel

    Corby 2013 - 2013 Contribute to the strategic planning of the annual and long term marketing plan
    • Build and maintain relationships with the agencies, as well as managing them
    • Project manage the Product Managers to ensure the content is delivered on time
    • Sourcing useful and interesting content from throughout the business to turn it into a marketable asset and drive traffic to the website
    • Successfully manage the complex and demanding nature of data and content creation for the Group's 60+ websites
    • Create, deploy and optimize the most effective output for search engine relevant for the company
    • Successfully met my target of improving the number of visits to the website
    • Effectively manage the markets evolving keyword set which covers over 500,000 products under 30 key ranges
    • Actively identifying new trends in product ranges, technology area and within the industry to drive relevant content for the website
    • Work with analytical teams to create relevant reporting for the Group to show progress and benefits against key performance metrics achieved in the market
    • Work with peers from Offer (Product teams), Marketing, Communications and PR in international markets to deliver the best experience for users and search robots
    • Input of data and processes from throughout the Group
    • Effectively manage the locally assigned budget (between £100K-£300K/year/market)
    • Evaluate the effectiveness of marketing campaigns and present findings
    • Manage PPC campaigns
    • Provide reports in Google Analytics and analyse the overall activity
  • M/six - Client News International - The times - SEO coordinatrice

    2012 - 2013 Supporting SEO Executives and Managers in the daily delivery of SEO
    activities

    Working to strict deadlines and to specification
    Finding robust solutions to queries and questions
    Reporting
    Effectively use of V-Lookup, Index and macro functions within Excel
    Development and production of weekly ranking and/or performance reports
    Delivering reports to clients within strict deadlines
    Analysis of ranking data
    Spotting trends in data and highlighting possible reasons
    Project Support
    Assist with on-page optimisation of client websites
    Writing titles and meta data
    Analyse off-site profiles of client sites, as well as competitors
    Devise strategies for link building activities
    Conduct research using a multitude of tools, both internal and external
    Report rankings, traffic, conversions and other KPIs to clients using Excel
    dashboards.
  • Expert market - SEO executive

    ANTONY 2011 - 2012 En charge du site www.expertmarket.fr

    Expert Market compare les prix de produits de biens de consommation pour entreprise et particulier.
    L'entreprise travaille avec des fournisseurs nationaux mais également régionaux et offre des devis gratuits aux entreprises et particuliers intéressés.

    Le site vient d'être lancé alors si vous souhaitez le faire connaitre n'hésitez pas à mettre le lien de notre site sur facebook ou votre profil.
  • Gimo International - Marketing assistant

    2010 - 2010 ● Responsible for writing content and articles in French and English about gambling and casinos to improve the Page Ranking of different clients. Producing on average 7000 words/day; using creativity and journalism.
    ● Updating a Content Management System (CMS) and also communicating the activity of each client by blogging through Facebook and Twitter.
    ● Linking keywords for the Search Engine Optimisation (SEO).
    ● PPC campaign
  • Finestan Trading - Sales manager

    2010 - 2011 ● SEO (PPC campaign, back linking, website optimisation, content writing, social medias, translation)
    ● Customer service with EPOS retail software (establishing excellent relations with customers, taking orders, following orders, dealing with refunds,...)
    ● Email campaigns (content, promotion, analyse reports)
    ● Affiliations, finding new partnerships, resolving problems day to day.
    ● Managing platforms (Ebay; Amazon; Priceminister)
    ● Checking payments (Paypal and Sagepay, bank transfers, COD, scam protection)
    ● Dispatching parcels ( invoices, dispatches and franking)
    ● Providing reports regarding the sales
  • Emo International - Sales manager

    2009 - 2010 Administration
    ● Created fax and email campaigns with Adobe Photoshop and Microsoft Publisher to promote different devices once a month (for 5000 clients).
    ● Manage the dispatch, purchase orders/ inward goods receipt as a result of the campaign.
    ● Promoted products via medical exhibitions
    ● Managing current administration tasks such as diary management, coordinating meetings and telephone conferences; dealing with providers so they respect their deadlines; translation of documents (operating manuals, email and mails) from English to French and French to English
    Marketing
    ● Elaborate a marketing plan for a new project by communicating the benefits of the product and getting feedback from the target market.
    ● Managed the PPC and keywords using Google Adwords
  • Alliance Française De Christchurch - Webmaster

    2009 - 2009 ● Created a website: www.af-christchurch.co.nz for the Alliance Française of Christchurch to gain members and be available on the internet.
    ● Promoted events by Internet and also promoted the Alliance during important French events in Christchurch and to make potential members aware of the existence of the Alliance.

Formations

Réseau

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