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SFR
- Junior Product Manager - VOD
2012 - maintenant
In charge of defining web and mobile marketing strategies and creating communication roadmaps
Drafted a statement of zoning and website requirements to meet the sales objectives of a new e-commerce website
Participated in prospection and negotiation of new sponsorships with media companies and film studios in order to improve the platform’s visibility
Managed 3 contractors that provide web services: budget negotiation and validation, briefing and control on services delivered
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SFR
- Online Media Project Manager for VOD Services
2011 - 2011
In charge of web communication plan and development of web activity
Managed several web projects that aimed to increase website frequentation: factual website creation, online contests and mailing campaigns
Launched a weekly newsletter which primary goals were to secure the loyalty of heavy users and to increase recurrence on occasional users
Within the first semester of 2011, website frequentation increased by 36%. Usage on occasional users segment went from an average of 0.3 consumptions a month to 0.9, six months after the Newsletter’s launching
Used Adobe Omniture Online Marketing Suite to analyze key statistics and produce reporting documents in order to define points for improvement
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SFR
- Junior Product Manager for Smartphones and Data Services
2010 - 2010
Used consumer insights, sales reports and marketing studies to define a clear marketing positioning for each Smartphone solution (eg. iOS, Android, Windows Phone)
Participated in operational launch of Samsung’s Bada OS and Wave and Nokia’s OVI Messaging: elaboration of communication plans, co-marketing plans, brand content videos and sales force’s coaching material
Designed comprehensive sales training program and created new tools for sales assistance dedicated to the improvement of their knowledge and sales points on Smartphones
Conducted a monthly report on Smartphones sales that included indicators for OS share of stocks and sales, data and voice usages and ARPU.
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SNCF
- Assistante chef de projet - Aménagements intérieurs TGV
2009 - 2009
In charge of the launching of a waste separation experimentation to improve on-board quality of high-speed rail service
Conducted focus groups with maintenance managers and material engineers
Wrote a report and benchmarked the landscape of catering services and equipments in the transportation industry
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BNP Paribas
- Accueil et contact clientèle en agence
Paris
2008 - 2008
On-field clientele relations
Elaboration of a client migration plan, from the old agency to a newly created one
Built and used sales pitch to convince clients they should migrate, achieved a client 90% acceptance rate
