Cristiane ROSAS

En résumé

Entreprises

• British American Tobacco - Strategic Planning Manager

  Boulogne-Billancourt 2013 - maintenant - Understand market dynamics, consumer needs and identify business opportunities & threats
  Strategic
  - Track corporate results monthly & quarterly (selling-in & out data,consumer trackers) monitor competition initiatives & performance
  - Communicate KPIs to senior management & European Region
  - Make ad'hoc strategic recommendations combining consumer insights and market learnings ;
  - Allocates resources (5 subordinates) effectively, balancing long term projects & reporting needs ;
  - Provide accurate forecast ( 90% accuracy) for the industry & strategic segments ;
  - Estimate the impact of different price scenarii on industry size and market share performance

• British American Tobacco - Customer Development Manager

  Boulogne-Billancourt 2011 - 2013 - Drive distribution, share of shelf and strategic merchandising placement at outlet level
  - Build partnership engagement based on customer insights (differentiated value propositions)
  - Ensure customer satisfaction through annual quantitative research and deliver actionable
  recommendations
  - Advances key shopper marketing capabilities - e.g., messaging and in-store media
  - Work closely with Brands & Field force team to assure excellence in execution ;
  - Allocates resources (3 subordinates) effectively, 4M EUR

• British American Tobacco - Trade Marketing Executive

  Boulogne-Billancourt 2008 - 2009 Translate brand objectives into commecial activities to be implemented by field force. Work
  closely to sales department to assure excellence in execution & deliver launch plans.
  - Target key outlets, define field force objectives and deliver a budget allocation strategy (3M EUR ) to be used within the 14 000 retailers.
  - Provide post evaluation & fact based analysis.

• British American Tobacco - Sales Manager

  Boulogne-Billancourt 2006 - 2007 Lead, manage and motivate a sales team. Responsible for the combined performance of the team and for ensuring that everyone within the team reaches their quantitative and qualitative targets. I also used to operate incentive schemes to motivate team to reach or exceed sales targets

• British American Tobacco - Marketing Trainee

  Boulogne-Billancourt 2005 - 2005 A program that is designed to train people to a global standard of excellence. First year, I have executed several cross functional projects. Then, I was submitted to an intensive training in order to get a position of a Sales Marketing Manager

• British American Tobacco - Brand intern

  Boulogne-Billancourt 2003 - 2004 Support the Brand Manager to plan, develop and execute all the brand activities. Direct interface with key stakeholders: advertising and production agencies. Some projects: management and execution of endomarketing projects, budget control and taylor-made retail projects.

Formations

• Ecole Supérieure De Commerce

  Mont Saint Aignan 2007 - 2008 MBA

• San Diego State University (San Diego)

  San Diego 2001 - 2001 Bachelor in Industrial Engineering

• Pontificia Universidade Católica Do Rio De Janeiro (PUC-Rio) (Rio De Janeiro)

  Rio De Janeiro 1999 - 2004 Bachelors Degree Industrial Engineering

Réseau

• Boris GARAND

• Christophe AZAM

• Delphine BAPTISTE

• Denis PRUDON

• Edouard PAYENNEVILLE

• Eric TETE

• J-Paul SIGWALT

• Léa PETIT

• Martin OHANNESSIAN

• Yannick DESOMBRES