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SEPATON
- Demand Generation Manager
2013 - maintenant
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SharedXpertise
- European Marketing Manager
2010 - maintenant
Leads marketing and delivery of media & events company’s most profitable business, HRO Today Forum Europe
- Increased event participation by 35% in one year
- Managed client relationship for top sponsors such as Oracle, Randstad Sourceright, KellyOCG, Hays and Futurestep
- Created social media following (0 to 562 in one year) by aligning content with company magazine, increasing weekly tweets and offering Twitter Chats, webinars and online promotions
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Sanofi
- Senior Marketing Consultant
Paris
2009 - 2010
Led sales strategy for a group of Paris-based freelancers to
win LCM launch project with an international pharmaceutical company. Notable achievements include:
- Helped develop concepts and pitched project branding to client
- Helped price project and negotiate contract with procurement
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LastMile Communications
- Senior Marketing Consultant
2007 - 2009
Led rebranding efforts for the launch of a wireless node solution with a U.K.-based wireless broadband company. Notable achievements include:
- Managed third-party agencies to rebrand company website, develop a PR strategy and create tradeshow materials
- Developed and delivered sales presentations and collateral to support launch
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IBM
- Marketing and Internal Communications Manager
Bois-Colombes
2004 - 2012
Worked continuously for eight years on retainer as an independent resource supporting marketing and sales organizations in IBM’s M&E Industry, Digital Media & Wireless EBO, Southwest region and ITS. Notable achievements include:
- Defined, branded and executed the global ITS sales communications program to provide effective and measurable communications to 2,500 sellers worldwide
- Helped lead marketing efforts for IBM wireless and digital media overlay unit that grew to a $2B+ business
- Worked cross-brand and cross-unit to develop and deliver the Southwest region’s annual internal F2F sales training program
Titles held include:
- IBM ITS Global Sales Communications Specialist, 2010 - 2012
- IBM ITS Systems Services Sales Communications Specialist, 2009 - 2010
- IBM Southwest Europe Sales Leadership Forum Breakout Session Content Manager, July-August 2008
- IBM ITS Storage & Data Services Sales Communications Specialist, 2007-2008
- IBM IGS North American Marketing Manager for Digital Media and Wireless EBOs, 2006 - 2007
- IBM S&D Media & Entertainment Marketing Communications Specialist, 2005-2006
- IBM Wireless Broadband Solutions EBO Marketing Manager, 2005 – 2006
- IBM Communications Sector University EMEA Project Director, 2004-2006
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Jack Morton Productions/Right Source, Inc.
- Business Development Executive & Account Director
2001 - 2003
Defined and sold demand-generation and channel-enablement programs for IBM
- Successfully co-developed IBM account strategy with Jack Morton Worldwide after company merger with Right Source, Inc.
- Sold and managed $1M+ marketing programs. Responsible for account P&L and multiple-stakeholder client relationship
- Programs included launch events, product and partner roadshow events, tradeshows staffing/lead follow-up programs, and partner and sales enablement
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Cubic B's Productions
- Business Development Executive & Account Director
2000 - 2001
Defined and sold marketing communications services to fashion and cosmetic clients such as Estée Lauder, Calvin Klein and L’Oreal
- Sold $900K in marketing services in less than seven months for boutique production house; managed sales team and multiple accounts
- Revised offering value propositions to focus on ROI and measurable results
- Programs included meetings and events, online education and training, and production of websites, videos and tradeshow exhibits
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Caribiner International/Right Source, Inc.
- Business Development Executive & Project Manager
1996 - 2000
Defined, sold and executed demand-generation and channel-enablement programs to IBM, Computer Associates, Siemens and Symbol Technologies
- Sold and managed $1M+ marketing programs. Responsible for project P&Ls
- Managed extended teams of 5-7 people to deliver projects in the U.S. and Europe. Conducted reviews and made bonus recommendations
- Programs included large-scale roadshow events, events-in-a-box, training events, sales kits, direct mail campaigns, telemarketing campaigns and videos
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Integrated Support Systems, Inc.
- Sales and Support Coordinator
1994 - 1996
Provided sales and marketing support to the VP of Business Development for aerospace and defense clients such as Thomson, Boeing and Rolls Royce
- Wrote quotations, fulfilled software orders, upgrades and licensing
- Marketing and organized on-site customer training classes for two software brands
- Developed company’s first users’ conference, brochure and ad campaign
