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Cyrielle GROSGURIN

LYON

En résumé

Third Culture Kid, International Globetrotter, Gen Y, Challenge seeker, Marketing passionate, curious as a cat, eternal dreamer and… cookie monster!

Those are some of the hashtags I would assign myself to give you a glimpse of my personality. Since my first years I have been going around the Globe in a determined search of adventure in all its ways. To date, this force is still pulling me in everything I do, bringing me the richness of a varied set of cultures, ideas, impressions and values that make who I am.

Through my studies and tendency to always ask “Why?!” I got into Marketing and its tricks. I believe the discipline can teach many things about people and life in general in this globalized world. The density of this teaching makes Marketing very appealing to me. Precisely for this reason, I have been building an experience in the field through various routes, in the aim of having a better view about what is possible to be done.

As Abraham Lincoln once said, “The best way to predict your future is to create it”.

I am therefore under construction, yet all set for the next trip!

Specialties: Marketing and Management, Branding and Communications.

Those are the areas I studied in and those I want to work in, and I am especially interested in Product and Brand management.

Mes compétences :
Pack office
WEB
Photoshop
Branding
UX
Account management
Stratégie digitale
SEO
Sales

Entreprises

  • Qindle BV - Project & Account Manager

    2018 - maintenant
  • Global Savings Group - Key Account Manager UK

    2017 - 2018 {Imbull B.V. is part of GSG}
    Between Amsterdam and London with focus on Fashion and Sports retailers (Fashion: M&S, John Lewis, New Look, Boohoo, Missguided, PrettyLittleThing, etc. Sports: Gymshark, adidas, Sports Direct, JD Sports, etc).
    With a portfolio of 20 accounts, I advise my clients on strategical and creative decisions. The goal is to put in place a bespoke support so that each of my clients reaches his/her goal - be it: conversion volumes, sales quality, traffic increase, customer-based developments, market share, audience reach, branding tactics, etc.
    Market & industry knowledge coupled with communication and relationship management are skills I use on a daily basis for this job, as they are key to a successful campaign.
    Within my area of work, the following topics are constantly discussed: performance through sales & traffic analysis and forecasting, branding and communication including influencer marketing, innovation: use of new trends and techniques, content and SEO optimization.
  • Imbull BV - Global Account Lead

    2016 - 2017 [Part of the Global Savings Group]
    Operating on Flipit.com's markets - Current focus on: Spain, Portugal, New Zealand, Singapore, Malaysia, Indonesia and The Philippines.
    - Team leader
    - Project Management
    - International Client Portfolio from all Industries
    - Online Marketing, including SEO
    - Marcom Planner
    - Business Strategy
    - Product Development
    - Launch of new markets
    - Participation to International Conferences and Events
  • Imbull - Senior Account Manager @Flipit.com

    2014 - 2016 [Part of the Global Savings Group]
    Operating on Flipit.com's markets, inlcuding: Spain, Portugal, France, Italy, DACH, Scandinavian, Australia, Brasil, New Zealand, Singapore, Malaysia and Indonesia.
  • Public-Ideas - Account Manager Portugal & Espagne

    2013 - 2014 - Management of own campaign portfolio
    (Analysis, Strategy, Development) and team work on pan European programs

    - Management & optimization of different channels:
    (Voucher codes, Cashback, Emailing, SEM) and comission models (CPS, CPL, CPC, CPM)

    - Operational/Technical: setting & optimization
    of channels, use of various tools - (XML, API, Retargeting, Newsletters)

    - Selling: daily relationship management with clients and partners, company’s solutions, affiliates’ recruitment, partnership management

    - Tools: daily calls, events (OMEXPO), meetings
  • Grupo AMT - Assistante marketing et réservations

    2011 - 2011 • Création du catalogue de l’entreprise parmi d’autres supports marketing/communication
    • Lancement de quatre nouveaux produits et nouvelle tarification
    • Télémarketing (relations clients) et management des réservations
  • GL events - Assistante chef de projet

    Brignais 2009 - 2009 • Réponse aux appels d’offre internationaux (Budget >1M€, ex. Jeux Olympiques de Londres 2012) en collaboration avec les différents départements de l’équipe
    • Mise à jour/création de documents commerciaux & communication
  • Casino Lisboa - Assistante (fonctions diverses)

    2008 - 2008 • Mise en oeuvre d'actions de communication (campagne: organisation, animation, suivi client)
    • Mise à jour fichier clients et assistance à la réception
  • Carlson Wagonlit Travel - Assistante (fonctions variées)

    Boulogne-Billancourt 2008 - 2008 • Prospection client et mise à jour de la base de données
    • Recherche d’activités de team building pour cinquante personnes

Formations

  • University Of Brighton (Lewes Road Brighton)

    Lewes Road Brighton 2011 - 2012 Master of Science

    MSc Marketing (branding and communication) - with Distinction.
  • Idrac Lyon

    Lyon 2007 - 2011 Master 1

Réseau

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