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Emilie KOTNAROVSKY

LILLE

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Lille ainsi que le résultat des européennes dans le Nord.

En résumé

Après une expérience dans plusieurs sociétés du groupe LVMH, j'ai rejoint la société Fossil France en qualité de Trade marketing manager.

Postes cibles: marketing manager, trade marketing manager, project manager, product manager, formateur, area manager, chef de projet print

Secteur d'activité: horlogerie, joaillerie, luxe, beauté, cosmétiques, vins et spiritueux, champagne.

Mes compétences :
Communication
Marketing
Gestion de projet

Entreprises

  • FOSSIL FRANCE - TRADE MARKETING MANAGER

    2013 - maintenant o En charge des activités trade marketing sur le marché français pour les marques Fossil, Burberry, Emporio Armani, Marc by Marc Jacobs, Michael Kors, Karl Lagerfeld, Diesel, DKNY, Skagen, Adidas Originals

    o Définition, négociation des plans d'action avec nos distributeurs et mise en place dans le respect de la stratégie et image de chaque marque

    o Définition et suivi de la stratégie Shop in Shop et merchandising

    o Suivi du budget et impact des actions trade marketing

    o Management d'une équipe de 15 personnes

  • Bulgari - Product Marketing Specialist

    Paris 2012 - 2013 o Participate to recommend strategy & definition of the new launches mix

    o Coordinate the product development, creative, sales, planning, legal, pricing teams

    o Market analysis of Bulgari products (qualitative & quantitative )

    o Analyze competitors strategy to propose actions

    o Management & follow-up of budget

    o Follow-up with external suppliers, photographers, graphics, to develop brochures, product visuals

    o Brief & follow-up for ATL (advertising campaign), BTL (ad hoc brochures, invitation, etc), training , PR

    o Cooperation & support activities on new product with sales marketing (merchandising, show rooms, fairs) & corporation communication

  • TAG Heuer - Publishing Manager

    Paris 9 2009 - 2012 o In charge of catalogues, reducing cost and achieving shorter deadlines, improving quality => Consumer’s catalogues: 300’000 copies, 8 languages, unit price halved by 2 => Retailer’s catalogues: 10'000 copies, 8 languages, a 25% decrease of the unit price`

    o Contribution to the definition of the marketing 3 Years Plan

    o Budget management: monthly expenses follow-up, definition of budget and adjustments

    o Responsible for products pictures (creation briefing, follow-up, approval): shot 291 pictures in 2011 for 360° use (point of sales, catalogues, advertising, website, travel retail, press kit, etc.)

    o Advertising Key-project leader for mobile & eyewear products: agency briefing, follow-up, approval. 360° use, 130 ads in 4 months

    o Website project leader: improvement of the current product presentation (briefing for video animation, creation of universe for each collection)

    o Management of 30 internal and external stakeholders for various projects (project briefing, defining cost , stocks and deadlines, follow-up, approval, post-project feedback)

    o Key-project leader on 2 e-catalogues: creation of a 3D video to present the concept Agency briefing, follow-up, implementation on the TAG Heuer website
    http://demo.gs-activ.com/tagheuer/monaco
    http://demo.gs-activ.com/tagheuer/aquaracer/index.html

    o Key-project leader of leaflets for new products and Christmas cards (from the agency briefing to the implementation at point of sales)

  • Parfums Christian Dior - Product Manager Assistant – International marketing product development – Skincare unit -

    Paris 2008 - 2008 o Mood board creation for 2 skincare lines (product universe/ story creation throughout search and selection of pictures, presentation and use for film briefing, ads, catalogues, packaging, sales pitch tools)

    o Worldwide turnover analysis/ synthesis (sell in/ sell out) of Dior compared with competitors’ turnover

    o Competitors’ products launch reporting (product features, price, promotion, distribution), defining of anti-
    ageing products trends (definition of future and potential opportunities for the brand evolution)

    o In charge of “gifts with purchase” line (9 samples): from the creation to the implementation at the point of
    sales

    o Creation of new synthesis tools (subsidiaries orders reporting, price/product mapping for Dior compared
    with main competitors)

  • Parfums Christian Dior - POS Manager

    Paris 2007 - 2007 o Sales objectives achieved and outdone (+ 20% per month)

    o Implementation of product promotions, product inventory, reporting on turnover and competitors’
    promotions

  • Parfums Christian Dior - Product Manager Assistant - Operational Marketing - Perfumes unit -

    Paris 2007 - 2008 o Turnover analysis/ synthesis (sell in/ sell out) of Dior compared with competitors on French market

    o Follow-up of competitors’ product launches/ promotion events to explain their performances

    o Management of 2 events to reinforce Sephora beauty consultants’ awareness of Dior products through workshops to foster the involvement of each participants

    o Sales pitch tools creation (adapting the approach to the French market)

    o Pilot project « Addict To Consumer »: analysis of consumers flow on POS to define consumer behavioural trends, adapt the merchandising and improve the beauty consultants efficiency

Formations

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