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Fabien GHEZ

Molsheim

En résumé

SALES & MARKETING DIRECTOR TECHNOLOGICAL PRODUCTS - B TO B
- 13 years in Team Management, cross-country management
- 19 years in Sales & Business Development of technological and high value-added products
- Negotiations and complex projects leading (France & Export markets)
- International and multicultural working environment (Asia, North America, Europe)
- Mastermind of international networks (Distribution, KAM, Subcontractors and EMS)

Mes compétences :
Vente
Développement commercial
Communication
Marketing
Business development
Management commercial
Management
Cross cultural management
Stratégie commerciale

Entreprises

  • Osram - Program and R&D DIrector APAC

    Molsheim 2017 - maintenant Program Director Entertainment Fixtures
    & R&D Manager APAC
    Entertainment Lighting Fixtures, OSRAM Specialty Lighting (Clay Paky, ADB Stagelight and OSRAM brands)

    Management
    - International and cross-country team (China, India, Italy): 10 persons in 4 different locations. Head of 3 Cost Centers. Coordination with Germany, Italy and France.
    - Regional Project Director for all projects designed / produced in China & India, including for OSRAM European affiliates (Clay Paky and ADB Stagelight).

    Business Development and Product Marketing
    - Product portfolio strategy and management (including coordination with Clay Paky and ADB Stagelight).
    - 2017-2018 Product launches: product launch in India of Kreios Wedding PAR (1’€ turnover in 1 quarter). 6 product launches end of 2017 and 8 products launches in 2018 for ADB Stagelight and Clay Paky new products manufactured in China.
    - Products development:products under development phase in 2019. To be released in the market in September 2019.
    - Production transfer of 2 products from China to Italy (Project Management, Production, R&D responsibilities)
  • OSRAM - APAC Business Development and Product Marketing Manager

    Molsheim 2014 - 2017 Business Development Manager & Product Marketing Manager - APAC
    OSRAM Specialty Lighting (Professional and Industrial Applications for Entertainment, Cinema, Projection, UV/IR, Medical, Airfield, …)

    Management
    - Strategic management: definition of local strategy with head-quarter management in accordance to local issues and global company approach.
    - International & cross-country Marketing and Project Leading team (China, India, Italy): 5 persons. International recruiting and management (China, India).
    - Bringing people together: cross-cultural work to connect teams (R&D, Quality, Sales, Marketing, Suppliers…).
    - Zone: all APAC zone with major focus on China, India, ASEAN countries.

    Business Development and Product Marketing (SSL: LED, Laser, OLED)
    - Market Analysis with a major focus on Entertainment. Targeting new market opportunities and building business cases.
    - Product portfolio strategy: Defining local product portfolio strategy and supporting Sales team with new products launch.
    - Local products development: Defining products for local applications (business case for internal Management approval, business model & project team definition).
  • OSRAM - Responsable Compte Clef

    Molsheim 2010 - 2014 Spécialiste mondial des solutions d’éclairage (OSRAM, bureau commercial à Rosny-sous-Bois)

    LEDs (diodes electro-luminescentes) pour l’industrie automobile (OSRAM Opto Semiconductors GmbH, Regensburg, Allemagne):

    • Développement des ventes auprès des Comptes clef
    - Promotion du Portfolio de produits auprès des équipementiers : Valeo (compte principal), Automotive Lighting France, Koito Europe
    - Négociation des volumes et des prix annuels : Gestion des projets gagnés, vérification des capacités de production, analyse des livraisons
    - Analyse et prévision du chiffre d’affaire : proposition d’un business plan, potentiels de croissances, analyse concurrentielle
    - Coordination des efforts de promotion et d’information auprès des divisons Valeo et des ses sous-traitants : informations techniques, suivi des livraisons et gestion des problèmes qualité
    - Organisation et accompagnement des Audits client : visite d’usine, suivi des actions correctives, coordination avec le département Qualité
    - Zones export concernées : Asie (Japon, Chine, Taïwan), Amériques (Etats-Unis, Brésil), Europe (France, Allemagne, Espagne, Pologne, Hongrie, République Tchèque).

    • Définition et mise en œuvre de la stratégie Marketing auprès des Comptes clef:
    - Analyse des besoins, discussions techniques, élaboration d’offres
    - Proposition d’orientations stratégiques à la Direction Commerciale d’OSRAM
    - Participation active aux Global Account Managers Meetings
  • THALES OPTRONIQUE SA - Responsable Commercial France-Export

    Courbevoie 2006 - 2010 Sales Manager - Laser Solutions and standard products
    (France & International)

    THALES Optronique SA: Worldwide specialist in high power laser solutions
    Nano and Femtosecond standard products & systems:

    Sales development (targets: Industrial markets & Scientific Research Labs)
    Global turnover increase (France & Export): +30% (2008), +25 % (2007), +20 % (2006). International Distribution Network Management & Development: technical and local sales support, sales agents coaching and management, sales forecast.
    Export Zones: Asia, North America, Europe.
    In charge of marketing strategy & tools: sales booklets, datasheets and displays, corporate communication plan & media plan. Market and competition analysis, new products design.
    Team Management (3 persons)
  • Horiba Jobin Yvon - Responsable Commercial France

    Longjumeau Cedex 2000 - 2006

Formations

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