Fanny LAFONT

En résumé

Entreprises

• Schneider Electric - Marketing Project Leader

  Rueil Malmaison 2015 - 2015 • Consistently evaluating and researching new B2B customer segments with market studies in energy industry allowing consumer growth and further outreach
  • Interacting face to face with customers to gain greater insights into user attitudes and behaviors while validating hypothesis with qualitative and quantitative practices (PCA)
  • Chose the order of priority for the infuencers to target according the items validated
  • Built and developed marketing strategies consulting with customers on strategies for growth, assessing business needs, and driving actionable to improve the value chain
  • Collaborated with R&D to ensure success and adoption after the go-live, based on Lean Marketing
  • Identified a new channel to create digital tools and services for customers to be selfsufficient maintenance of devices and softwares.
  • Created an action plan to deploy an online incubator, social communities and events resulting in revenue
  

• Schneider Electric - Digital Project Manager

  Rueil Malmaison 2015 - 2015 • Piloted and planned the deployment and the creation of local and international softwares for B2B customers to sell the innovative offers
  • Promoted the importance of the offers to convince and sell the priority level of the projects justifying the return of investment and the added values of the softwares
  • Collaborated on projects needs and risks with marketing, technical and strategic teams to commit on a schedule with various business goals driving the integration of data to succeed at 3 wave launches of innovative breaker offers and prioritized the softwares needed for countries collaborating with the local teams
  • Simultaneously managed and led weekly internal presentation and meeting to discuss progress of projects using tools like visual management and dashboard
  • Communicated to a larger level creating 2 monthly newsletters, animated my project teams calling and presenting states, promoted the projects on internal social networks and provider’s magazine writing articles
  

• CEA-Grenoble (France) - Marketing Leader - Ideas Lab

  PARIS 2014 - 2015 Studied the market, Interviewed a panel, Explored the needs, Identified an application and a market for a disruptive innovation and created a business model. Project Group

• Incubagem - Project promoteur - Incubation

  2014 - 2015 Consolidated the idea, Interviewed customers, convinced a jury, Built a business model and a business plan, Collaborated with potential associates

• Schneider Electric - Project Security Leader

  Rueil Malmaison 2013 - 2015 • Spearheaded a security policy, securing data and protecting the know-how to keep competitive advantages
  • Analysed risks to define the levels of security needed, built, implemented and executed the action plan negotiating a budget of 160.000 EUR
  • Promoted a new security policy and managed the change, raising awaireness of risks among the employees using various ways and tools like conferences, emailing, audit, testimony and political strategies
  

• Schneider Electric - Service Sale Representative

  Rueil Malmaison 2012 - 2013 • Analyzed the outsourced department to increase the turnover and the quality of service and leading to a business strategy of reinternalization
  • Sold renewal contracts, piloted the business outsourced partner
  

• APC by Schneider Electric - Project Coordinator

  Rueil-Malmaison 2011 - 2012

• Crédit Agricole - International Business Assistant

  Montrouge 2011 - 2011

• Sita Mos - Operation Assistant

  2009 - 2010

• Sita Mos Suez - Assistante d'Exploitation

  2009 - 2010

• SLMN Saint Egrève - International Trade Assistant

  2008 - 2008 Made quotations, tracked shipment, qualified prospects

• Husky CZ - Marketing Assistant Trainee

  2008 - 2008 Prospected new customer, organized a fair, benchmarked

• TDG Doman Iberia, SPAIN - Logistic Assistant Trainee

  2007 - 2007

• Portalp International - Marketing Trainee

  2007 - 2007

• ARaymond - Logistic Assitant

  Saint-Egrève 2007 - 2007

Formations

• Grenoble Ecole De Management

  Grenoble 2013 - 2015

• Ecole Supérieure De Commerce

  Grenoble 2012 - 2013 Bachelor Responsable d'activités en Marketing et Commerce
  
  Marketing et Commerce

• Ecole Supérieure De Commerce

  Grenoble 2009 - 2010 Manager Commercial Achat Logistique

• Lycée Iser Bordier

  Grenoble 2006 - 2009

Réseau

• Arnaud LE BERT

• Cédric TORREJON

• Claire LACOMME

• Florian VILLETON-PACHOT

• Lea BOUHAFS

• Mathias GUICHAOUA

• Nicolas HEYRAUD

• Raphaëlle GOMEZ

• Tarik Jérôme TANI