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La Prairie
- Head of Global Communications and Public Relations
2015 - maintenant
Global communications
• Public Relations and digital plans for ultra-luxury collections (global & local events, media tools, brand content, storytelling, visual and digital assets)
• VIP management, ambassadors / influencers / bloggers campaigns
• Management of a network of 14 affiliates and a total of 90 countries
• Corporate and internal communications
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Coty
- Global Communications & Public Relations Director
Paris
2013 - 2015
International communications and public relations for Designers, Celebrities & Lifestyle fragrances in New York
Marc Jacobs, Balenciaga, Guess, Vera Wang, Nautica, Katy Perry, Jennifer Lopez, Madonna, Sarah Jessica Parker and Enrique Iglesias (New York City)
• Global management
• Communications strategies and public relations for brands and products (press trips, global & local events, media tools)
• Celebrities management (Katy Perry, Kristen Stewart, Jennifer Lopez, Marc Jacobs, Vera Wang, Sofia Coppola, Adriana Lima)
• Digital PR strategies and online influencers/bloggers campaigns
• Corporate partnerships
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Free-lance
- Free-lance Sound Design
2011 - maintenant
Sound design, audio strategy for brands, products and events
Designing, playing, recording, casting, mixing, mastering
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Coty
- Global Communications & Public Relations Director
Paris
2010 - 2013
International communications and public relations for Coty Prestige brands in Paris
Chloé, Davidoff, Roberto Cavalli, Cerruti, Joop, Chopard, Vivienne Westwood
• Global management
• Communications strategies and public relations for brands and products (press trips, global & local events, media tools)
• Celebrities management (Paul Walker, Elisa Sednaoui, Marc Lavoine, Wolfgang Joop, Roberto Cavalli, Georgia May Jagger, Bette Franke, Thomas Dutronc)
• Digital PR strategies and online influencers/bloggers campaigns
• Corporate partnerships (Cannes festival, National Geographic)
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Damaged Records
- Artist management
2009 - 2010
Agent/Management for Laszlo Jones, artist signed at Universal Music
Artistic support (export, promotion, tour) and business partnerships (LVMH, Nokia, NRJ)
"Download me I'm free" : + 1 million views on YouTube
"Spinning Around" : broadcast on NRJ, MTV, RTL2, Virgin Radio
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L'Oréal
- Public Relations Director
PARIS
2006 - 2007
Communications and public relations for L'Oréal Paris International
• International PR strategies for brand and products (events, conferences and press kits)
• Communications coordination in the different subsidiaries (PR actions, budget)
• Corporate events and partnerships (Maud Fontenoy, Cannes Festival)
• Celebrities and spokespersons management: Penelope Cruz, Matthew Fox, Andie MacDowell, Gong Li, Eva Longoria, Kerry Washington, Doutzen Kroes, Taïg Khris
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Sing City
- Owner
2006 - 2010
Founder and business leader of Sing City, B2B and B2C music events agency (team building, music activities and events, sound design)
• Website creation & administration (50,000 monthly unique visitors / 8,000 newsletter subscribers)
• Customized solutions and partnerships (Smartbox, Carrefour, Printemps, Universal, Meetic)
• Advertising strategies, media planning and PR outreach (TV, radio, print press and online)
• Sales and business clientele management (Orange, Sanofi, L’Oréal, Shell, Total, Baxter, Societe Generale, Starbucks, Carrefour, eBay, Sephora, Vivendi...)
• Global management of 50 people network (vocal coaches, artists, sound designers, recording studios, venues, agents)
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L'Oréal
- Communications Manager
PARIS
2005 - 2006
Communications for 12 different brands of the LaSCAD portfolio (skincare, haircare, styling, bodycare, make up and fragrance) including Dessange, Ushuaia, Mennen, Mixa and Dop
• Pitch/editorial negotiations in beauty magazines and corporate press
• Internal communications
• Corporate communications & sponsorships (NRJ radio, National forest office, Rugby federation)
• Communications tools and kits, international press trips and conferences
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L'Oréal
- Corporate Press Officer
PARIS
2003 - 2005
• Public relations and media guidelines for L’Oréal group on corporate topics (finance, HR, industry)
• Project leader on HR recruitment and sustainable development
• Philanthropy (For Women in Science global PR outreach)
• Media training of the executive committee
• Organization of annual events (general meetings, business analysts meetings)
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L'Oréal
- Marketing Manager
PARIS
2001 - 2003
• Product manager for haircolor / haircare brands at Garnier
• Merchandising and category management project leader for L'Oréal France
• Advertising strategy, viral campaigns, media plans and packaging
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Pernod Ricard
- Assistant Brand Manager
PARIS
2000 - 2001
• International product manager for whiskey brands Clan Campbell and Aberlour
• Advertising creative and strategy, digital programs, media plans
• Merchandising, packaging and CRM (on and off line)
