GROUPE ROYER
- Directeur Commercial Export
Javené
2004 - 2012
Apr 04 – present Groupe ROYER
Export Sales Manager
Groupe ROYER is the leading footwear importer in Europe. With Kickers, Von Dutch, Mod’8, Aster own brands, licence contracts for Airwalk, Hello Kitty, Morgan and distribution for Converse, New Balance, Groupe ROYER distributes over 30 million pairs each year across Europe and worldwide.
Responsibilities:
Building a complete agent/distribution network across Europe (20 persons)
Sales development for all license/brands properties of ROYER SA, reporting directly to the General Manager and group CEO
Ensuring that all sales forces operate within set budgets and targeted profit margins
Driving consistent sales growth throughout key accounts and sales force
Managing key accounts including ANDRE, TESCO, ASDA, BATA, DEICHMANN GROUP, CORTE INGLES GROUP, ANWR, AUCHAN GROUP...
Formulation of business plans and brand strategy for future development
European store check implemented for Product Managers and Designers to identify competition, opportunities, trends, benchmark for kids, men’s and women’s collections.
European collection briefings (range plans, pricing, direction, trends)
Key Achievements:
Started the Export activity at 1% of the division’s turnover up to 30% today
Great European sales performance of footwear properties like Spiderman for boys, Hello Kitty for girls, Levi Strauss Signature for Adults, Airwalk, Naf Naf among others.
Active distribution network across 15 countries in Europe, for Kids, Men’s and Women’s licenses
Opening of two dedicated ROYER subsidiaries in Spain and Germany.
Direct Sales and Business Start in many countries and at major key accounts (Food/Non Food Shoe Specialists, Sport Chains, Mail order, Online Players...)
Participation to the main European tradeshows
2008-present Groupe ROYER
Brand Manager AIRWALK
GROUPE ROYER owns the Master license for AIRWALK since 2005. Took the brand management in 2008.
Responsibilities:
Managing European sales of footwear
Signature of sub-licensing contracts for hard goods, textile, bags/stationery, accessories, with European licence key players.
Relationship with License Holder (US company)
Responsible for the continued growth of sales.
Managing direct sales at identified key accounts across Europe
Implementing co-operative marketing campaigns and point of sale solutions for key accounts in conjunction with the Marketing Manager.
Sponsoring, Athlete Team Building, Events
Range planning and product selection for the European market.
Creating effective sales tools for the European sales force.
Continually looking for new opportunities and developing relationships with potential partners.
Key Achievements:
Re-positioned the brand distribution within tiered groups and increased sales by 110% in first year
Growth of the annual turnover across UE from 2,2 M€ to 11 M€ last year
Successfully targeted key image accounts and optimised in store opportunities
Created a real “brand” image to Airwalk and federated the whole team in the same direction and spirit, including Chinese suppliers
Efficient European collection and development performance
