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Frederic ABRARD

Paris

En résumé

Entrepreneurial data driven business manager with strong analytical skills and deep knowledge of the online advertising industry.

Re-joined Google after 18 months break in startup to build and lead a new team of experts on Performance products serving top EMEA customers.

Bilingual (French/English) with strong quantitative skills gained through a PhD in applied Mathematics and Google's data driven culture.

Mes compétences :
Online Advertising
Marketing
Vente
Développement commercial
Web analytics
Sales
E-commerce
Webmarketing
Web
SEM
Internet
Management
Business Analysis
Business development
Google Adwords
Gestion de la relation client
Management opérationnel
Business strategy
Adwords
Saas
Management commercial
Sales Force
Stratégie

Entreprises

  • Google - Head of department

    Paris 2014 - maintenant Building and leading a team of experts on performance products serving top EMEA customers:

    - Mobile Apps Promotion
    - Shopping Campaigns
    - Attribution
    - Multi Screen Conversion
    - Dynamic Remarketing

    Set up team strategy, operations, processes and built team from 6 to 30 people in 3 quarters.
    Team used as model at global level.

  • CANDDi Ltd. - Sales Director

    2012 - 2014 Build the sales department for CANDDi

  • Google - Sales Manager

    Paris 2009 - 2012 Sales manager in charge of the French lead generation sector.

    Manage a team of online advertising experts, responsible for revenue growth, business planning and team development.

    - achieved two digits Year on Year revenue growth, exceeded sales target 9 quarters out of 11 since joined Google
    - won several sales competitions (scope: Europe)
    - built high performing team, won various awards.
    - directly interacts with senior directors.
    - revenue analyst for the French market, reporting to senior management.
    - certified sales coach.

  • Serco plc - MBA consultant - strategy

    2008 - 2008 • Conducted 3 months consultancy project for a market expansion.

  • Winning Pitch plc - Consultant

    2008 - 2009 Consultant, Entrepreneurial Solutions
    • Advised small and mid size companies on growth strategy, marketing and operations.
    • Initiated concept of Venture Accelerator, offering aimed at helping outstanding entrepreneurs to shape a sounding offering and raise VC money.
    • Initiated concept of active business support for VC backed companies.

  • Resource Software Solutions - Co-founder, sales director

    2007 - maintenant

  • Spiral Scratch Ltd. - Marketing manager

    2007 - 2007 • Focused the start up company to bring first product to market in Q4 2008.
    • Advised the company's CEO on strategic product development, strategic management, company valuation and venture capital fund raising.
    • Co-author of the product’s business plan including financials. Performed market research and wrote a marketing plan, product positioning, strategic analysis, marketing mix and risk analysis.

  • IBM - MBA consultant - marketing and innovation

    Bois-Colombes 2007 - 2007 • Strategic product development and marketing: developed concept for implementing Web 2.0 solutions in Policing.

  • I2e Technologies - R&D team manager

    2002 - 2006 • Actively participated in high profile sales proposals (multi million euro projects)
    • Actively worked on key electronic warfare projects as r&d developer & team manager

Formations

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