2012 - 2013- Drive the french pricing system
- Development of the Go-To-Market tools (catalog / price list / benchmark ...)
- Provide merchandisers with proper tools and information to work on the P’s of their collections (price, place, and product) for every season
- Update sales force with products changes/drops/adds, and respond to reps specific requests
- Carry out research on competitors and trends
- Assist the merchandising team on specific events (Global Staff visits; Focus groups…)
Reims2009 - 2013Master 2, Major : Marketing and communication - - Master’s thesis: Storytelling in the streetwear / sportswear market
- Classes: Sports management and marketing, Accounting, Marketing and design, Strategy
- Specific projects: Market study, establishment of a communication plan for a fragrance brand
Soccer manager of the Sports Office of Reims Management School
