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Geoffrey MALLET

Asnières-sur-Seine

En résumé

Mes compétences :
Category Management
Marketing
Commercial

Entreprises

  • Procter & Gamble - Key Account Manager Baby & Feminine Care

    Asnières-sur-Seine 2014 - maintenant In charge of Baby Care (Pampers) & Feminine Care (Always, Tampax, Always Discreet) businesses for P&G at Système U.
    In charge of corporate negotiation with Système U EST region.
    In charge of annual joint business plan negotiation with Système U national buyer.
    Co-owner of SU/ Auchan annual 3N negotiation
    TO 2015: 45MK€
  • Procter&Gamble France - Sales Representative

    2012 - 2014 - In charge of a 19 million euros turnover, I managed a portfolio of 28 stores (hypermarkets and supermarkets) in the south eastern Paris area (77/91) to grow P&G's FMCG business.
    - Deploying strategies agreed between customers teams and retailers in point of sale
    - Building local business plans on the 4P’s to exceed the agreed sales targets set by the customers teams
    - Dealing with complex situations in point of sale
    - Communicating informations with the relevant headquarter teams
  • ESC ROUEN - Master “Grandes Ecoles” in Marketing: Brand Development and Leading Market Growth

    2011 - 2011
  • UNILEVER FRANCE - Dunnhumby’s expert assistant - Trade Category Manager on Ice-Creams and Home Care for EMC

    Rueil-Malmaison 2011 - 2011  Set up the Summer 2011 Ice-Cream mix for Géant-Casino
     Developed and presented a workshop on softeners at the customer’s
     Analyzed “Le Blanc 2011” operation for all banners in France
     Managed the following websites with the help of the customer teams: www.cdiscount.com & www.telemarket.fr
     Created steering tools to follow the achievement of the categories’ business objectives as regards the main priorities: newsletters, dashboards to overview the company’s key performance indicators, follow-up of promotional activities and new promotional tools
     Diagnosed the company through indicators (orders and sales, SOM, distribution …) to boost its performance by recommending profitable actions
  • NESTLE FRANCE - Trade Marketing and international key account manager assistant

    Marne La Vallée Cedex 2 2010 - 2010  Set up Trade Marketing operations for several banners in France: Auchan (250 k€), Intermarché (230 k€), Cora (120 k€) & Match (50 k€)
     Supervised and managed all the Trade operations with the categories of Nestlé France.
     Organized the communication to the sales force
     Directed assessments of these operations and processes of following costs
     Coordinated the creative concepts, legal and operational aspects with the banners
     Analyzed Datasharing in order to prepare international meetings and negotiations
  • Colgate Palmolive - Sales Representative

    Bois-Colombes 2009 - 2009  Developed sales in the sector and managed a portfolio of around 150 stores (turnover of about €5 million) and ensured the following key aspects: presence of our entire stock, implementation of initiatives and in-store product positioning (merchandising)
     Executed the company policy to achieve business objectives: deployed customer strategies at a sales point level guaranteeing the running of different customer plans
     Negotiated activation and promotion with POP advertizing
     September is a key month for Colgate Palmolive with the challenge “Oral Health Month”
     Goal: improve CP’s notoriety by settling operations in supermarkets
     Results: Index 200 vs. objectives – rewarded as the best commercial agent
     Reported competitive intelligence and opportunities to the sales manager and the customer director
  • Cofidis - Assistant in Cost Accounting and budgetary control

    Villeneuve-d'Ascq 2008 - 2008  Realized recommendations and marketing plans
     Project : a monthly procedure of following costs in the company + establishment of unitary costs
     Mission : analysis of the postal budget (7 M €) and creation of a repartition key between all services of Cofidis
     Work on classification of costs in plans 2009, 2010 and 2011
     Preparation of monthly profit planning

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