Hélène CHÉA

En résumé

Entreprises

• L'Oréal - International Merchandising Manager

  PARIS 2014 - maintenant Creation of the merchandising department and POSM centralization.
  
  - New process development in order to centralize POSM orders and production, guidelines implementation
  - Optimized promotional and permanent catalog thanks to procurement and retail operations analysis
  - Project management and production supervision of all promotional items
  - Participation to In-salon Brand identity : new store design

• Coty - International Merchandiser

  Paris 2012 - 2013 Management of launch and permanent merchandising materials on Marc Jacobs, Davidoff, Vera Wang, Chopard, Celebrities’ and Calvin Klein (corporate) :
  
  - Project management : coordination of global merchandising programs from design to development of POS items within according production lead time and budgets, and by respecting high quality standards of brands. Responsibility to insure the link and collaboration with wide array of cross functional teams in order to plan, develop and execute merchandising projects.
  - Lead production : working and negotiate with vendors to determine correct project execution, develop prototypes and manage process for POS displays
  - Oversee and guide brand execution : manage the priorities of the portfolio to ensure an optimum offering to the local market, Help develop and harmonise brand merchandising strategy in local markets as opportunity arises.
  - Participation to corporate objectives : initiate strategy around digital in store strategy, optimization of value cost analysis on specific merchandising materials
  
  

• EMC Distribution - groupe Casino - Visual merchandiser

  2009 - 2012 Manage set up, forecasts, seasonal profiles, and order approval to achieve financial goals and objectives
  
  - Validate productive assortment by analysis and recommendations of presentation, items to discontinue, and items to develop in cooperation with Buyer’s team
  - Partner and drive allocation strategy that supports inventory merchandise strategy for newness, animation and events/promos
  - Ensure the development and implementation of customer and consumer facing activities that will ensure achievement of KPIs for the brands
  - Manage specific merchandising improvement program : creation of innovative digital display, improve the implementation in-store in order to facilitate consumers’ buying process
  - Ensure daily assistance to our retailers : planograms with in/out recommendations, merchandising guidelines to be provided for permanent and promotional ranges, travelling on-site for implementation training

• Altay Vista Group - Marketing and Communication Manager

  2008 - 2009 Creation and in charge of the whole communication and marketing aspect for this small successfull multi activities company in Paris
  
  - Saint Louis & Saint Paul Locations : Launch and promotion of Yoga activities, professors recruitment, partnerships with companies and faculties
  - Restaurant La Balle au Bond : New graphic chart to develop with design agencies, booking of new artists for on-stage performances, promotion for the restaurant’s services and new website designs.
  
  

• L'Occitane en Provence - Product Manager assistant - Fragrances

  Manosque 2007 - 2008 Support the Product Manager and Product Director to help drive and enhance the Fragrance product category
  
  • Participate in the development of new ideas, re-stages, product development, line extensions and advertising
  • Participate in the development and evaluation of creative executions, including packaging and promotion
  • Prepare analysis of business, consumer and competitive needs
  • Competitor Analysis: Analysis of pricing, in store activity
  
  

• Guerlain - International merchandiser assistant - Make Up & Skincare

  Levallois-Perret 2007 - 2008 On shelf strategy definition : assist merchandising business plan, creation of implemantation book for local markets.
  
  - Development of POS items : following up briefings with product managers from different services and design agencies, quality and budget control
  - Creation of merchandising book to be sent to all affiliates
  - Update of planograms : on shelf, on permanent linear and GTS
  
  

• Orangina Schweppes - Product Manager Assistant - Non Food

  Levallois-Perret 2006 - 2007 Reporting to the Brand Manager, l supported, developed, recommended and after approval, implemented brand plans which will ensure achievement of key performance indicator targets for the brands.
  
  - Support the development in conjunction with the Brand Manager, of the brands’ strategic positioning with particular emphasis on the channel strategies.
  - Manage promotional activity: design promotional material, manage orders and distribution.
  - Participate in the analysis of market research results
  - Supporting delivery of the annual strategic marketing plans
  - Working with external third party agencies – advertising, sponsorship, promotion and PR across the brands.
  
  

Formations

• Ecole Supérieure De Commerce ESC

  Toulouse 2007 - 2008 Luxe, B to C, Service, International
  
  En alternance au service marketing chez L'occitane en Provence

• ASSAS Maîtrise Science de Gestion

  Paris 2004 - 2006 Marketing
  
  2ème année effectuée en alternance au sein de l'agence Betwin

Réseau

• Grégory LE QUÉRÉ

• Guillemette GÉANT DAVOUST

• Guy BENDAOUD

• Marie COURTOIS

• Matthieu MICHON

• Melinda KOEST

• Michel RUBINO

• Nah HAN

• Sebastienne LAY