Ian MACKEY

En résumé

Entreprises

• MAC Cosmetics - Estée Lauder Companies - Chef de Projet Marketing

  2015 - maintenant - Chef d'une équipe de 3 personnes
  
  - responsable de l'exécution de l'achat de médias - online, display, presse, supports publicitaires extérieurs
  
  - responsable de la stratégie CRM online et aux boutiques MAC Cosmetics, profilage des consommateurs
  
  - responsable de la stratégie Community Management
  
  - responsable de l'exécution omnichannel des activités de la marque

• L'Oréal - Chef de Projet Digital/CRM

  PARIS 2014 - 2015 • Budget owner of Digital, Loyalty & Trade Marketing categories
  
  • Create & deliver all digital activity/acquisitions for two professional haircare brands Redken & Pureology through paid media and rich content marketing strategy putting the hairdresser & the consumer at the core of our content.
  
  • CMS updates on brand website for NPD launches and in depth reporting through GA
  
  • Social Media content planning for both brands using social listening and publishing tool Falcon
  
  • CRM management- through a segmented, rich content strategy, I have achieved above industry average OR (20.1%) + CTR (2.1%) on monthly targeted emails.
  
  • SEO - work closely with our PR team to achieve highest possible backlinking results through press coverage and online magazines for a non transactional brand site.
  
  • eRetail partner manager for online beauty stores driving brand campaigns, managing UX flows, NPD launches, data capture and enhancing brand presence on lookfantastic.com and feelunique.com.
  
  • Driving the B2B CRM & brand loyalty programme “Club 5th Avenue” to promote salon staff motivation and staff development of our salons.
  
  • Work closely with online booking software Wahanda on marketing initiatives to drive customers into Redken salons (HPTO, targeted emails, monthly promos)
  
  

• L'Oréal - Assistant Chef de Produit (Marketing Management Trainee)

  PARIS 2013 - 2014 Produits de grande consommation - Garnier/L'Oréal Paris (Marketing/Commercial)
  Cosmétique Active - Vichy (Project Management)
  Produits Professionnels - L'Oréal Professionnel (Digital Marketing)
  
  Rotation 1 - Category Management / Marketing - Produits de Grande Consommation – Garnier/L’Oréal Paris (Dublin, Irlande)
  
  • Market insight analysis for Irish market for hair care & skincare categories for Garnier & L’Oréal Paris using tools such as Dunnhumby, SAP BW, general EPOS & Invoicing.
  • Share of shelf analysis and implementation of analysis results into planograms for large Irish retailers such as Tesco, Dunnes Stores, Super Value& Irish pharmacy chains.
  • Increased L’Oréal Paris Elvive share of shelf to reach number one hair care brand in the Irish market
  • Drove incremental NPD launches across all Irish retailers through range reviews including one of Garnier’s most significant hair care launches to date, increasing total space with Super Value by 25%
  • Launched a localised Irish Facebook page for L’Oréal Paris Ireland successfully implementing a KPI tracker based on fan likes, engagement rates per post, reach rates.
  • Country wide launch of “The Art of Beauty” – L’Oréal Paris Ireland’s annual strategic corporate campaign. Developed ambient in-store POS material, micro-site, Facebook campaign including first trial of live chat with world class make-up artist, Billy Orr.
  
  
  Rotation 2 - Marketing - Active Cosmetics Division - Vichy (Londres, UK)
  
  • Responsible for two of Vichy UK’s top performing franchises - Dermablend & Normadem (acne & high coverage foundations).
  • Worked with subcontractors, designers, printers and logistics to coordinate a full scale countrywide event launch for Dermablend’s digital campaign #beskinconfident including in-store event kits, counter display and fixed standing units.
  • Monthly market share analysis using Boots AdCard tool in order to assess market and brand health relative to competitors.
  
  Rotation 3 - L'Oréal Professionnel - Digital Marketing (Londres, UK)
  
  • Optimisation of SEO & PPC campaigns for L'Oréal Professionnel brands such as Mythic Oil, Série Expert, Hair Chalk, Inoa & Tecni.ART. This involves working with our PPC agency on AdWords in order to implement search strategies to increase brand visibility on line.
  • Web mastering of L’Oréal Professionnel website. Back office management, developed SEO optimised content for the blog ensuring URL/SEM is accurate for GA reporting.
  • Assisting Marketing teams with their digital campaigns for strategic launches such as Inoa Carmilane, IT LOOKS, Tecni.ART & London Fashion Week A|W 14.
  • Working with International partner agencies (France) to optimise and develop new localised UK L'Oréal Professionnel website through data migration and technical project management.
  

• Groupe BPCE - Chargé de mission Marketing & Communication

  PARIS 2012 - 2012 - Coordination des événements
  - Design de plaquettes pour des événements pour le développement commercial des pays émergents
  - Traduction des notes économiques, des brochures et des documents du français au anglais
  - Mettre à jour du site Internet
  - Mettre à jour du site Intranet
  - Communication externe
  - Rédaction des articles pour le flash et les actualités de l’entreprise.
  - Recherche des réseaux sociaux, assistant Community Management
  - Benchmarking
  - Rédaction des présentations PowerPoint de l’entreprise
  - Revue et recherche de presse
  

• SimulTrans Ltd. - Assistant administration des comptes

  2011 - 2011 - Evenementiel
  - Rédaction des articles pour l'intranet de l'entreprise
  - Mettre à jour les bases de donnéés
  - Testing des logiciels francais pour des erreurs
  - Travail à l'acceuil

Formations

• NEOMA Business School (Reims Management School - RMS) (Reims)

  Reims 2009 - 2013 BA Hons International Management

Réseau

• Anne BELLICAUD

• Dr. Emeric LEBRETON

• Emilien COUPPEY

• Gilles GONTIER

• Marion COQUET

• Mohamed MASSOUM

• Nicolas BERNADINE

• Yichen HE