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Catalina France
- Senior Director Manufacturer Clients Analytics Europe
Boulogne Billancourt
2017 - maintenant
Within Data & Analytics Europe service, I participate in the development and the optimization of the operational marketing strategy for FMCG Manufacturersy in France, Italy and Germany, through strategic missions:
1. I am the "BUSINESS PARTNER" of the sales teams in identifying the most appropriate operational marketing solutions and the development of the activity, and represent the CONSULTING EXPERTISE with our industrial customers during pre-sales and restitution meetings.
2. I guarantee quality, coherence and planning of ANALYTICS support (design, targeting, measurements, ad hoc studies, ...) and support the launch of INNOVATIVE marketing services and solutions.
3. I manage and lead the development and the efficiency of my TEAM of 6 statistical analysts and one manager.
4. I develop strong and long lasting PARTNERSHIPS with our institutes partners and ensure trends' market watch and best practices sharing.
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Carrefour
- Senior Strategic Planner on countries Strategic Marketing
Massy
2017 - 2017
Senior Strategic Planner on Countries Strategic Marketing Worldwide (Europe, Asia, Latam)
As the deputy to the Chairman's Advisor on countries strategic Marketing,
- I conduct organizational reviews to identify strengths, weaknesses and opportunities, and evaluate the organization’ operational effectiveness.
- I provide support to identify and assess strategic issues, facilitate strategic discussion and manage strategic initiatives.
- I create presentations and outlines, perform market-analysis, and monitor industry trends and best practices sharing.
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Nielsen
- Global Client Business Partner for Mars HQ
New York
2014 - 2016
Lead the strategic Business agenda for Mars Global Sales
* Drive global strategic discussions and initiatives ;
* Manage global priority projects through the coordination of Nielsen experts and local teams ;
* Leverage best practices and Thought Leadership
Lead 30 European countries for Mars Multisales
* Lead commercial contracts & proposals - $7.3M revenue in 2015, +6% versus 2014 ;
* Manage regional & local Client Executives (3 direct reports and 5 doted lines) ;
* Implement Global Collaboration model (Client satisfaction, Insights sharing, C-suite engagement)
* Team management of 8 people => Regional & local Client Service
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The Nielsen company
- European Client Business Partner Mars / Colgate-Palmolive
New York
2013 - 2014
responsibilities and areas of focus consist of the following:
1°) Within Mars team
- Account Management development with the Multisales and Global Food teams (implement the Growth Value Proposition)
- Thought Leadership with the Multisales and Global Food teams
- Project Management (be Global operations key contact within the Mars Global Team)
2°) Within Colgate-Palmolive team
- Maintaining and developing relationship with CP Personal Care/Home Care divisions
- Coordinating seamless One-Nielsen delivery against CP EU's top regional business objectives whilst also significantly advancing penetration/usage of targeted services
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Nielsen
- International Client Manager for Carrefour Group HQ
New York
2009 - 2012
Additional responsibilities:
Business Management
* Elaborate Carrefour action plans: evaluation of needs and implementation of Carrefour Global Information Portal
Client relationships, commercial negotiations and analysis
* Negotiate and sell Nielsen solutions to Carrefour HQ organisation: EUR 460K sales in 2011, +40% versus 2010 ;
* "On-site" Training of Carrefour Group teams to Nielsen multi-country solutions
Internal leadership within Nielsen organization
* Manage two market researchers: recruitment, training and management ;
* Business intelligence: stores, marketing, Private Label and environmental new concepts
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NIELSEN COMPANY
- International Business Consultant for Carrefour Group (Retailer Services)
New York
2006 - 2008
1. Business Management
- Identify customer issue and elaborate solution with "experts" teams,
- Define, validate data sources and choose the most relevant solutions,
- Coordinate and manage multi-categories and multi-country projects (16 countries), with Carrefour contacts and Nielsen teams.
2. Client relationships, commercial negotiations and studies & analysis
- Identify business issues and organise workshops with Carrefour contacts,
- Two days per week “on-site" " within Sales, Marketing and Private Label teams
3. Team leadership
- Involve international "experts" and local Nielsen teams dedicated to Carrefour account and establish clear lines of responsibility to leverage insights for Carrefour Group,
- Organise international annual meetings with "Nielsen experts" and local contacts.
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FHP VILEDA S.A
- Key Account Manager - Vileda
2003 - 2005
Leading international company for household cloths and mechanical cleaning products
Manage key accounts and increase portfolio (caterers, chains of hotels & restaurants, contract cleaners)
* Negotiate and implement national agreements with Purchasing Managers: +17% listing increase versus 2004 ;
* Manage commercial budgets (listing, promotion, advertising) and implement actions with sales force ;
* Business intelligence
Lead Vileda Professional sales force (9 sales representatives)
* Develop and implement annual qualitative and quantitative ``end users'' targets at national level
* Train, check and manage sales representatives ``end users'' activity, to maximize potential
* Review sales representatives' performance, propose and implement new actions
Participate in International Customer Group meetings (across Europe)
* Communicate and work with International Marketing Managers to develop new products, concepts and methods
* Develop end-user international target list and implement FHP ``end users'' strategy
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Nielsen
- Sales Coordinator
New York
1998 - 2003
Sales Coordinator - Global Services (International Market Research) - AC NIELSEN FRANCE
Account Executive for international clients: key FMCG players (Nestle, Unilever, KC, Bic, 3M)
* Sell, negotiate and develop new contracts and service existing ones
* Address client's international strategic business questions through consumer and retail insights
* Coordinate Global Services experts across ACNielsen countries (frequent business trips across Europe)
* Generate revenue: 2002 sales target of EUR 915K, 129% achieved, +20% increase versus year ago
Manage sales of Global services France ;
* Train local ACNielsen Client Executives on Global Services, recruit, manage and develop trainees
* Report weekly and monthly sales performance activities to ACNielsen France and Global Services Management
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Nielsen
- Sales Engineer
New York
1996 - 1998
Sales Engineer - Client Service Centre - Salted Grocery AC NIELSEN FRANCE
Technical follow-up of client Retail databases
* Main client portfolio contact (Mars, Nestlé, Vitakraft) ;
* Validation, database updates and coverage studies
Implement client' databases used to measure ACNielsen's services
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GROUPE DES ASSURANCES DE PARIS
- Chargée d'études et d'organisation - Direction des Affaires Générales - Service Etudes
1996 - 1996
Interface between the Computer Department and end users of the software:
- implement new annuities
- management software (MACAO) for pension and foresight market
