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Isabelle LESSCHAEVE

VINELAND

En résumé

I have an extensive experience in the field of sensory evaluation of food and beverages.

I am working towards the understanding of factors driving consumer choice and preference for fruits, vegetables, flowers, and wines.

I am particularly interested in the attributes consumers associate and value when thinking "health and wellness."

I am looking to connect with leaders in the horticulture, wine, and food industry as well as peers in the field of consumer and market research.

My goal is to expand the market for horticulture products by providing relevant insights on consumer perceptions of the quality and benefits of horticulture products (food, wine, and plants).
I recently started a Blog to transfer current scientific knowledge into useful insights for industry:
http://ilesschaeve.wordpress.com/

My passion for wine led to a great partnership with Dr Ann Noble (Prof Emeritus at UC Davis) and the Wine Aroma Wheel. Demystifying the rituals of wine tasting is my motto.

Specialties• Consumer driven product development
• Sensory evaluation of food and wine
• Wine consumer preference
• Perceptual and preference mapping
• IdeaMap – Conjoint analysis
• Segmentation
• Sensometrics
• Team and Project management.

Mes compétences :
Comportement du consommateur
Évaluation sensorielle
Vin

Entreprises

  • Vineland Research and Innovation Centre - Research Director

    2008 - maintenant My responsibility is to create and manage a research program supporting development of new horticultural products meeting consumer needs. Specifically, it includes developing and sustaining working relationships with industry partners to identify research priorities. Collaborations with Canadian researchers are sought through national and provincial research programs and by an affiliation with the University of Guelph Food science department as Associate Graduate Faculty. I lead a team including two scientists, a senior technician and highly qualified personnel in training and manage an operating budget of $1M.

  • Brock University - Director- Cool Climate Oenology and Viticulture Institute / Associate Professor

    2004 - 2008 My responsibility was to develop a research program aiming at a better understanding of factors influencing purchase and consumption of wine by consumers in collaboration with the Ontario grape and wine industry. I managed a research budget of $ 166,300, awarded through successful grant applications and research contracts. I was awarded a leaders opportunity fund by CFI to establish a consumer behavioural laboratory ($68,922). In addition, I was in charge of teaching wine sensory evaluation and business related undergraduate courses. I supervised research projects of 7 undergraduate students and one graduate student and advised graduate students from other laboratories on best sensory evaluation practices, appropriate experimental design and statistical analysis.

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