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Jordane PARAGON

Paris

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

Mes compétences :
Marketing
Branding
Digital
Communication
Brand strategy

Entreprises

  • Coty - INTERNATIONAL MARKETING DIRECTOR PLAYBOY FRAGRANCES & BODY CARE

    Paris 2012 - 2015 5th largest Coty's brand - Revenues : 180 M$ - Marketing Budget : 4 M$ - Management: 5 people
    * 3-year Strategic plan by region: EMEA, LATAM, NORTH AMERICA, ASIA
    * Licensor's relationship & contract management
    * Repositioning of the brand with full range relaunch (packaging & formula) and new communication platform
    * Brand deployment on Digital (2.8M fans WW on Facebook with record level of engagement, 16+M views on Youtube, Brand website relaunch)
    * Expansion to new body care categories (Shower gel, Body Mist & Body lotion, After-shave balm): Sales +15M$
    * Expansion to new territories: dedicated product offering, key focus on Brazil and South East Asia (from 15 to 25% of total business in 2 years)

  • Coty - INTERNATIONAL MARKETING MANAGER ADIDAS FRAGRANCES

    Paris 2010 - 2012 4th largest Coty's brand - Revenue : 400 M$ - Marketing Budget : 6 M$ - Management: 2 people
    * Leading brand strategy on all fragranced categories on the largest WW mass franchise (300M$)
    * Licensor's relationship management
    * Brand communication platform featuring Zinédine Zidane, creation of a dedicated event at Zidane's Z-5 center
    * Fragrances range relaunch & portfolio optimization
    * Sales +20M$ in 2 years

  • Coty - INTERNATIONAL SENIOR PRODUCT MANAGER ADIDAS FRAGRANCES

    Paris 2004 - 2010 * Define & execute the launch plan for adidas male range (N°1 EUR)
    * Yearly limited edition programs inspired by major sports events (World & Euro cups, Olympics) : 40M$ yearly sales
    * Expansion to entry-prestige territory with DARE project in US and China

  • Coty - INTERNATIONAL PRODUCT MANAGER CELEBRITIES & DESIGNER BRANDS

    Paris 2002 - 2004 * Develop & launch 2 female fragrances, 1 male fragrance & 1 duo fragrances on Pierre Cardin & Isabella Rossellini brands
    * Develop launch support tools: media campaign (TV/Print), point-of-sales animation, sets, PR toolkit, sampling

  • Coty - INTERNATIONAL JUNIOR PRODUCT MANAGER ADIDAS BODY CARE

    Paris 2001 - 2002 * New hygiene range launch (8 references, shower gel and deodorants)
    * In charge of Christmas program (200 references, worth 25% of yearly sales)
    * Line extensions (Sensitive skin's range)

Formations

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