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Judith TAYLOR

LAVAL

En résumé

During my Masters, I worked as an intern for the local television start-up, TV Mayenne. As social media manager, I was in charge of the development and implementation of the social marketing strategy. I created new marketing tools for the company from scratch, used Facebook and Twitter extensively to create a two-way dialogue with our target audience and to find new prospective clients. This enabled us to generate a 400% increase in viewers as well as a substantial increase in sales of our services.

Using this technique, I opened up hitherto unreached market and helped create a new partnership with Europe’s largest virtual reality conference, Laval Virtual. For this, we were hired to create a video that would be used to promote the event.

Also, I have been heavily involved with the constant updating of the site by producing video content as well as writing articles on various local news subjects. I created animated GIF adverts for clients, from conceptualisation and creation to their insertion and monitoring on the website.

As the assistant manager of the company, I was in charge of the sales team; monitoring their progress and sales reports. All administration for the company was done by myself or the CEO. My other day-to-day tasks included cold-calling potential customers, invoicing and accountancy, and helping build up our customer relations.

Mes compétences :
Social Media
Marketing
Social Media marketing
Translation
Interpreting
International business
Internet Marketing

Entreprises

  • TV Mayenne - Deputy manager

    2011 - maintenant
  • Etablissement Secondaire Privé Molière - Professeur

    2010 - 2011 100 % de réussite de mes élèves au Baccalauréat
  • Groupe Actual - Assistante commerciale / Marketing

    Laval 2009 - 2010
  • MPO - Assistante commerciale

    Saint Pierre des Corps 2009 - 2009
  • BTL Group - Teacher

    2008 - 2009 • Testing of students levels according to internationally recognised standards
    • Liaising with businesses to discuss their employee’s courses and levels
    • Liaising between French and English staff to ensure that all classes were taught and monitored in the correct manner
    • Teaching one-to-one and small groups in businesses such as Sony Music, Societe Generale, Doctors of the World
  • Excelangues - Teacher

    2007 - 2008 • Administration of centre in Paris’ 11th arrondissement
    • Liaison with parents of students about classes and progress
    • Teaching adults and children from 3 to 11 years old
  • Alliance Boots - Marketing assistant

    Gennevilliers 2007 - 2007 Monitoring and inputting statistics from selected sales promotions in Boots stores across the UK according to product type and brand. This information was then to be sent to the various brands to inform them of how their products sold during a set period.

Formations

  • Ecole Supérieure Privée ESUP

    Rennes 2011 - 2012 MBA

    Subjects studied: Marketing, Business management, Sales, Communication, Human Resources
  • ESUP

    Laval 2009 - 2010 Marketing

    Subjects studied: Strategic marketing, Operational marketing, Marketing psychology
  • Aberystwyth University (Aberystwyth)

    Aberystwyth 2000 - 2004 BA French

    French - Subjects studied: French language, Literature, History

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