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SOCIETE BIC
maintenant
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ACNIELSEN
New York
maintenant
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Bic
- Data Management & Sales Controller, FRANCE BENELUX
Clichy
2017 - maintenant
- Leading both Revenue Growth Management and Business Analytics & Intelligence for France, Belgium, the Netherlands and Luxembourg
- Pricing & Sales Policy Management : impacts calculations, Sales & Marketing support, Customer Hierarchy follow-up, key contact of EU Pricing Department
- Back Margin management, Gross Profit analysis and support for P&L & budget building
- Leading & coaching 3 Sales Analysts
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Bic
- Business Analytics & Intelligence Manager, FRANCE
Clichy
2014 - 2017
- Leading business reportings, sales force’s tools, and competitive intelligence
- Setting up structuring tools as project leader for France :
- Kantar XTEL – CRM
- MS Sharepoint online – DMS
- Local Eyes – Crowd sourcing
- Developing complex reportings on Tableau, Power BI, Excel/Access such as Sales force’s Scorecards and Retailers’ Datasharings
- Managing 2 Sales Analysts
- KPI’s : 3 divisions of sales to monitor / 6 projects to follow / 10 databases to maintain / 30 reportings to provide
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BIC
- Key Account Manager Amazon, FRANCE
Clichy
2012 - 2017
- Reporting to the Modern Mass Market Sales Manager
- Opening Amazon.fr account in 2012
- Growing profitable sales
- Listing Stationery and Shavers ranges
- Creating BIC Stationery shop-in-shop : range and design
- Making an e-Business development plan for BIC France
- Recommending for an Amazon european sales policy
- KPI’s : sales +71% in 2016, x2 in 2015, x15 from 2012 to 2016
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BIC
- E-Business website Project Manager, FRANCE
Clichy
2012 - 2014
- Reporting to the Modern Mass Market Sales Manager
- Launching of malistederentree.com in july 2012
- Objective : allow families to find the school list of their child and turn it on a purchase basket on a partner’s e-business website.
- Creating products database answering to all consumers needs from the school list, in every categories (not only BIC ones)
- Leading for SEO, SEM & SMO budgets & actions
- Managing indirectly a project team of 8 peoples
- KPI’s : 200 000 uniq visitors, 500 000 pageviews, Rebound rate of 51%
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BIC
- Head of Category Management, FRANCE
Clichy
2010 - 2012
- Reporting to France General Manager, and member of the executive committee
- Defining of BIC categorical strategy on his 3 categories : Stationery, Lighter & Shavers, for modern mass market and traditional channels
- Leading for shoppers studies, panels and merchandising tools, with a budget of more than 1 million euros
- Creating Excel analytics tools : assortment, distribution & promotion simulators, and frame of automatic market analysis
- Developing original idea of iPhone app « Econobic »
- Managing 3 Category Managers
- KPI’s : Category Captain in Stationery for Carrefour, Auchan, Casino & Intermarché
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BIC
- Category Manager Stationery, FRANCE
Clichy
2009 - 2010
- Reporting to the Head of Category Management
- Developing reliable relationship with Buyers and Customer Insights Managers of all major modern mass market and office channel retailers
- Making retailers specific growth plan thanks to analysed market and shopper data
- Developing powerpoint presentations for retailers analyzes, market reviews and innovations reviews
- Developing of POS POP materials and signage for merchandising concepts
- Managing of 1 junior Category Managers
- KPI’s : Leading Catman partnership with Casino Group
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Nielsen
- Markeing Consultant Auchan & Casino, FRANCE
New York
2006 - 2008
- Reporting to Casino & Auchan groups Manager, in the Retailers Services
- Developing reliable relationship with Buyers, Customer Insights Managers and Studies team from Casino and Auchan
- Analysing retailer’s data, consumer panels, special studies and models to make specific recommendations on most non-food markets (i.e. Stationery)
- Making oral presenation to the heads of the purchasing central of Auchan
- Training retailers’ team to Nitro
- Realizing business reviews on my accounts
- Following up databases production and controling datas quality before each panels delivery
- KPI’s : 25 presentations yearly for non-food products
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FERRERO France
- Chef de secteur hypermarchés
MONT-SAINT-AIGNAN
2004 - 2006
- Reporting to a Regional Field Sales Manager
- Driving sales in 25 hypermarkets : Turnover of € 5,3m in 2005 (+5% vs 2004)
- Selling Christmas, Easter, and other specific events
- Ensuring Ferrero products presence and visbility in store
- KPI’s : 120 promotional operations implemented in store
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Ferrero France
- Assistant Compte-Clé
MONT-SAINT-AIGNAN
2002 - 2003
Mise en place et suivi des plans d’actions Trade marketing de la cellule EMC-PROVERA
·Autonome sur Franprix (Elaboration du plan publi-promo, gestion de crise lors de la canicule 2003 etc.)
·Elaboration des offres promotionnelles et des opérations trade (loteries, jeux téléphoniques, PLV, lots virtuels etc.)
·Gestion et optimisation des budgets Média et trade
·Organisation du salon Chocolats de Noël 2003 de Monoprix
·Création d’outils de vente et de suivi, et réalisation des documents de présentation, préparation des RdV clients etc.
