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Julien GRIMALDI

Pantin

En résumé

Mes compétences :
Branding
Stratégie digitale
Stratégie de communication
Publicité
Marketing stratégique
Marketing

Entreprises

  • BETC - Directeur Général Adjoint

    Pantin 2012 - maintenant Co-founder Traction agency (BETC Group) for Citroën.
    Peugeot, McDonald's (strategy and campaigns to adapt French market, Euro2016 and other sports partnerships, etc.), Veolia, Hennessy artistry program, Paris2024 Olympic bid, etc.
    Management of the Havas Group's biggest international account (Peugeot). 10 to 15 global and integrated campaigns per year and 40+ people managed.
    Management of the integration of digital expertise and integrated strategies within teams.
    Development of material suited for any media (off, on, POS, content, etc.) from media neutral platforms.
  • BETC Euro RSCG - Directeur Conseil

    2011 - 2012
  • Leo Burnett - Directeur Conseil / Directeur Adjoint du Planning Stratégique

    Saint Denis 2011 - 2011 Work on Kellogg's, Johnny Walker, Ministry of Culture, Quick (fast-food company).
  • Leo Burnett - Directeur du Développement

    Saint Denis 2009 - 2010 Conception of the agency's global new business strategy.
    Renovation of the agency's local positioning.
    Contribution to the Leo Burnett's network new business strategies.
  • Publicis - Global planning director on Renault

    Paris 2008 - 2009 Conception of global integrated strategies for the Renault and Dacia brands. Work on local adaptations of global marketing platforms. Conception of integrated and global media strategies including digital, BtoB and POS platforms. Conception of the Alpine & Gordini brands relaunch platforms.
  • Publicis - Planneur Stratégique International

    Paris 2006 - 2008 Renault, Dacia, Club Med, EuropCar
  • Universal Music Group - Assistant Direction Relations Presse

    Paris 2004 - 2004

Formations

Réseau

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