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Karmela RICHEY

Saint-Denis

En résumé

8 years of E-commerce experience beginning with a Start-up that transformed into a Global Leader

Trilingual in English/French/Serbo-Croatian
Business Developer & Negotiator
Project & People Manager
Process Improvement
Fast Paced & Changing Business Environments
Multi-cultural Sales Trainer


Mes compétences :
E-commerce
Achats
Management

Entreprises

  • Vente privee com - Head of Global Sales Enablement

    Saint-Denis 2011 - 2014 Global responsibility for sales process, revenue growth, and customer satisfaction initiatives during the company’s maturation phase (vente-privee.com is the European leader in online flash sales)

    • Recruited, built & managed sales coordinator team to support European country development &
    growth
    • Designed & executed global sales strategy training program for pricing, negotiation, sales methods
    & culture
    • Regular attendee in senior management meetings for ability to solve cross-functional issues
    • Developed new logistics & customer delivery methods, collaborated with Legal to adapt sales contracts to fit customer needs, created onboarding program with HR for new European hires

  • Vente privee com - Key Account Manager / Senior Buyer

    Saint-Denis 2008 - 2014 Responsible for account prospection, management and contract negotiation.

    Promoted in 2011 and maintained and grew a subset of key accounts to stay close to the field with the credibility to perform the above listed Enablement role.

    • Portfolio development of 90+ client accounts in outdoor, sportswear, sunglasses, shoes and jewelry
    • Prospecting at EU industry tradeshows: Who’s Next, Bread & Butter, Ispo, Mido, Silmo, Baselworld
    • Stock identification & direct negotiation of buying conditions with C-level executives (contracts & timing)
    • Sales performance analysis, development effective working relationships with suppliers and prospects

  • Vente-privee.com - Sales and Marketing Project Manager

    Saint-Denis 2006 - 2008 Responsible for supervising the internal production team to create the best online boutique for each project and achieve sales and marketing objectives.

    • Every “Flash Sale” was a complex project itself with many moving parts & participants
    • Liaised between external brand partners (suppliers) and internal teams (web, motion designer, photographer, retouch artist)
    • Responsible for promoting collections and products on e-commerce site
    • Monitored project quality and consistency, aligning to commercial plan (sales objectives) and creative brief brand image objectives) on strict deadlines

  • Tour de France - Lead Car – Merchandise Sales & Promotion

    2003 - 2003 Road warrior driving the daily bike stage route & promoting/selling official Tour de France merchandise

  • ROLAND GARROS FRENCH OPEN TENNIS - Sales Manager at Roland Garros La Griffe

    2001 - 2003 Sales Manager retail stores, “Roland Garros - La Griffe” / Casualwear during tournaments
    2 month position held in 2001, 2002, 2003

    • Responsible for merchandising, sales training, and team motivation
    • Managed employee staffing and training, stock management, customer dispute settlement

Formations

  • Bond University (Gold Coast)

    Gold Coast 2004 - 2006 Communication

    ESCP Europe Academic Alliance

  • ISTEC - Ecole Supérieure De Commerce Et De Marketing (Paris)

    Paris 2000 - 2004 Business and Marketing

    Beijing Institute of Economics and Management (study-abroad program)

Réseau

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