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Katheline COUDON

AMSTERDAM

En résumé

Mes compétences :
Stratégie d'entreprise
Leadership
Événementiel
Management de projet
Contact clients
Relations publiques
Communication
Marketing
logistique & organisation

Entreprises

  • it's about RoMi - Marketing & Account Manager

    2015 - maintenant 1. Elaboration of the creative concept, branding and content creation
    2. Partnership building, including WakaWaka Foundation
    3. Building the website/webshop
    4. Internal communication presentation about this new brand

    - PR / Press actions
    - Webdesign & E-Commerce: creation of design and content, creation of the webshop
    - (Online) Marketing: promoting the company online.
    - Creative process: Assisting the direction on the development process and the decision-making process of the brands such as on sales strategy, marketing, and communication
    - Merchandising

    SALES MANAGER: Manager of the French market + 1/3 of the Dutch market
    Results jan-july 2015: 30% increase on the French market. 10% increase on Dutch area
    Results 2014: 7% increase of the French market in a period of crisis.
  • it's about RoMi - Account & Event Manager

    2013 - 2014 (KEY) ACCOUNT MANAGEMENT
    Manager of the French market + 1/3 of the Dutch market

    - Establishment of short terms and long terms goals
    - Management of the French and Dutch Key Accounts
    - Regular contacts with clients (international fairs, phone calls, visit)
    - Identification of new sales opportunities within existing accounts and with potential clients
    - Aftersale actions & Customer service: conflicts solving and management
    - Budget management within my areas
    EVENTS
    - Plan and prepare the tradeshows in Frankfurt (Ambiente/Tendence), Paris (Maison et Objet), Utrecht (Trade Mart).
    - Build-up & Break down of the stand: manage a team of 15 persons

    COMMUNICATION & MARKETING
    - Develop communication tools to increase sales within my market (phone calls, emailing, newsletters, social network)
    - PR actions: publications in trendy and recognized magazines

    HR
    - recrutment of trainee to assist account managers on daily basis:
    Selecting CVs, interviews, training once recruted.
  • NOOSA FESTIVAL OF SURFING - Head Manager Coordination & Volunteers

    2012 - 2012 - Welcome, briefing, program explanation to volunteers
    - Tasks attribution to the volunteers depending on their skills and own preferences
    - Group/team management
    - Establishement of a clear communication to achieve the goal quickly and before the deadline
    - Supervision of the tasks
    - Emotion management & reward: making sure each volunteer feels involved in the festival and reward them through recognition
  • Projet Australie - Working Holiday Visa

    2011 - 2012 Having finished our masters at 23 years old, we decided to go abroad and experience a year full of travels.
    This journey also was motivated by the position I was offered as Head Manager of coordination and volunteers at the Noosa Festival Of Surfing, where I could use my competencies as an event manager.
    Meeting local and foreign people, facing a new context, being lost in so many cities and facing challenging situations have made me a stronger person. The hard works we did during this year made us realized how lucky we are to have been able to study and having the choice to pick the job we want.
    I am more eager than ever to work hard, dedicated myself to learn more everyday, and do everything in my power to achieve my objective: become a top manager, or maybe one day, an entrepreneur.
    Through this experience I have learned a lot on myself and my determination to get a life where I will be fulfilled on both personal and professional levels.
  • Quiksilver Europe - Marketing & Quiksilver Union Special Projects Manager

    Saint Jean de Luz 2011 - 2011 Sector Creative Direction Quiksilver & Quiksilver Union

    Presentation of QUIKSILVER UNION:
    Clothing collections inspired by surfing legends such as Marc Richards, Simon Anderson, Dane Reynolds or Craig Anderson, these lines are found exclusively in the Union shops, selected for their roots and their vision of surfing lifestyle.

    Website : http://quiksilver.fr/fr/surf/union/

    PRODUCT DEVELOPMENT
    Product management (conception with designer, marketing position, production, delivery, return)
    POP conception for Union Shop (concept creation to production & delivery) & Merchandizing
    Marketing analysis & development (in-store, e-store, newsletter and other communication forms)

    EVENTS
    Event management and organisation (Quik Pro New York/France) for the Union Shops
    Games supervision

    STRATEGY
    Strategic positionement of Quik Union inside the entreprise: survey, information acquisition, building the position, implementation to achieve the objectives, feedback
    Quiksilver Union long term view development

    CREATION
    Creative development (events, movie concept, advertising related to the surf industry)
  • EGG IN THE NEST - Junior Event Manager

    2010 - 2010 Top event agency (3 offices: Paris, New-York and Genève) situated on the french & international market, working closely with pharmaceutical groups (Sanofi, Abbott Laboratories, Novartis etc.) but also cosmetics & beauty companies (l'Oréal).

    PROJECT MANAGEMENT: congresses, incentives, seminars, receptions, team , conferences

    1/ Conception of the events based on the values of the brands, the target audience, the objectives of such events.
    2/ Design of events & projects by answering to requests for proposal (Europe/World)
    3/ Logisitics management: planning the logistics and coordinating the technical aspects before actually launching the event
    4/ Post-event analysis

    BUDGET & RELATIONSHIP CONTROL
    with suppliers and clients
  • ESN ASER TOULOUSE - Presidente (2009/2010) & Vice-Presidente (2010/2011)

    2009 - 2011 TEAM MANAGEMENT (15 members)
    - HR = selection, integration & training of new members, follow-up with each member
    - Board guidance = strategy for the coming year in relation with the ESN chart, election of the board every year, training of the new board to its task
    - Follow-up and supervision = Conflict management. Meeting with each member through the year to make sure he/she is satisfied with its tasks & objectives

    EVENTS:
    - Establishement of the program for the each new season
    - Organization of the introduction week (including the creation of a Welcome Pack), integration weekend and diverse trips.
    - Preparation of the Erasmus parties and cultural activities.

    ACCOUNTING
    - Budget management & control
    - Training of the new treasurer

    FUNDS COLLECTION
    - Presentations, grants management with the University and diverse sponsors

    PUBLIC RELATION
    - Negotiation & Relationship management with partners
    - Close contact with the associations in Toulouse
    - Communication through the university network, press and websites

    SOCIAL NETWORKS & WEB DEVELOPMENT
    - creation of a new website
    - creation social network account
    - daily management and updates

    Skills developped : leadership, creativity (PAO illustrator), project management, web management, sponsors development

Formations

  • IAE

    Toulouse 2009 - 2011 Master International Management

    Master accredited with the EPAS mention

    Website: http://www.iae-toulouse.fr/1-4432-Master-in-International-Management.php

  • Université Toulouse 1 Capitole

    Toulouse 2006 - 2009 Licence Economie & Gestion

    1st & 2nd year at the Economic University of Toulouse
    3rd year at the University of Amsterdam as an exchange student (all classes taught in english)

Réseau

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