Thaon Les Vosges2008 - 2009Manage the global planning, development, implementation and measurement of integrated marketing communications strategies and tactics in order to improve the promotion of the company and its offerings. I am be part of the global marketing communications team and work closely with regional communication managers and the rest of the global marketing communications team. This position requires the ability to work in an integrated manner, to think strategically, to develop communications plans and programs that drive business results and have the tactical skills to implement those plans.
• Prepare multi-discipline materials for internal and external promotion.
• Establish key relationships with other areas of global management, business units and sales departments to create a results-driven, integrated approach to the market place.
• Create and deploy new methods of communications such as online media, special interest seminars, “show-case sites” and others as applicable.
• Manage budget and prioritize communications spend in line with effectiveness of communications tools
• Develop methods to measure the effectiveness of the marketing function by utilizing measurement tools such as surveys and focus groups, analyzing results for report-outs, and drawing appropriate conclusions
• Develop and execute internal communications strategies and plans to engage sales force and align to messages.
• Coordinate and develop messages and tactic with external agencies and organizations influencing the marketplace to ensure a consistent message and strategy.
BioMérieux
- Support Commercial / Communication Interne
MARCY-L'ETOILE2007 - 2008
COVALENCE SA
- CHARGEE DE COMMUNICATION ET MARKETING
2006 - 2006Covalence SA est une agence genevoise de notation dans le domaine du développement durable. Elle mesure la performance éthique des 100 premières multinationales du DJIF (Dow Jones Index Fund; en d'autres termes elle analyse toutes les retombées médiatiques des actions visant un développement global durable des dites entreprises. Ces analyses font l’objet de rapports proposés aux entreprises concernées.
Ma mission consistait à définir et appliquer une stratégie de communication dans le but d’accroître la notoriété et la visibilité de l’entreprise à travers des partenariats avec les médias (ex : Reuters) et des ONGs (ex : MSF). D’autre part j’ai également pris à ma charge la stratégie marketing et la vente des rapports de Covalence SA.
