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CONNECTED PR
- Account Director
2009 - maintenant
- Oversee all PR communications programmes for multiple international brands to achieve positive coverage and brand image - clients include audio tech businesses Plantronics
and Altec Lansing.
- Manage strategy, media relations, creative ideas & campaigns, copywriting (newsletters, blog posts, press releases), social media (strategy, planning & execution), online publishing (blogs, newsletters, websites) and monthly and quarterly reporting.
- Manage network of seven external PR consultancies in Europe for Plantronics, ensuring alignment with EMEA Communications goals and objectives.
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DOLBY LABORATORIES
- PR Manager - EMEA
2006 - 2009
- Oversaw communications activities in Europe, managing PR direction, PR planning, editorial messaging and content, initiatives and launches, press conferences, events and tradeshow presence.
- Managed all media relations outreach for key European countries including UK, Germany, France, Spain, Italy, Norway and Sweden.
- Managed external PR agencies in France and Germany.
- Built and cultivated strong relationships with key journalists, bloggers, partners, licensees, retailers and internal stakeholders to realise PR goals.
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Corel
- Marketing Manager - Northern Europe
Ontario
2006 - 2006
- Overall accountability for all marketing communications initiatives and activity, working with sales teams, channel partners and global marketing colleagues to achieve sales targets.
- Managed, monitored and controlled both sales and marketing expenditure for all regions ensuring best value for money and demonstrating ROI.
- Executed on marketing plan; developing strategies for new markets, and manage all marketing activities, including sales promotions, events, media buying, direct mail, e-marketing, ad creation, production and localisation of all marketing literature and campaign measurement.
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INTERNATIONAL BACCALAUREATE ORGANISATION
- Assistant Marketing Manager
2004 - 2006
- Planned and coordinated organizational representation at external events to ensure that the IB is presented with a consistent identity that adheres to branding guidelines.
- Implemented marketing campaigns in line with the regional development strategy for growth of IB programmes
- Planned and produced regional newsletters and blogs
- Add, update and remove content from the IB public website and staff intranet, uploading new content using the content management system.
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Splash PR & Marketing
- PR Account Manager
2004 - 2006
- Managed four key international clients in the printing, publishing, IT and media technology industries.
- Managed outreach into new markets and built network of freelance writers in Italy, Spain and France.
- Trade show management, media planning and buying, stand design and production, creation and production of PR & marketing literature, press conference organisation, media briefings.
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Education & Learning Wales
- Marketing Co-ordinator
2001 - 2003
- Produced various marketing communications, such as flyers, brochures and exhibition-related projects
- Assisted team members with coordinating marketing projects and activities
- Supported the in-house marketing and design team by coordinating and collating content
- Set up tracking systems for marketing campaigns and online activities
