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comScore UK
- Campaign Analyst
2016 - maintenant
As a Campaign Analyst, I liaise with internal partners, vendors, Media Agencies & Publishers to ensure the best practices & quality execution of attitudinal and behavioral digital Ad Effectiveness studies.
⇒ Campaign Management:
- Advise clients on feasibility assessment and tagging recommendations
- Generate the appropriate tags to measure campaigns performances and deliver KPI expectations
- Troubleshoot and QA tagging implementation
Monitor performance against goal impressions
⇒ Client Insights:
- Ensure customer satisfaction and usage of all comScore products & services
- Deliver customer trainings and answer question about the product
- Expert knowledge to our platform, methodology and technical processes
- Support ongoing deliveries of comScore data to clients; help clients understand this data and gain business value from it
Accounts: European clients running DISPLAY - VIDEO & Programmatic campaigns on DESKTOP & MOBILE
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Gameloft - UK
- Mobile Advertising Campaign Manager
2015 - maintenant
Pursue my mission at Gameloft in the UK office by managing & optimizing MOBILE campaigns:
⇒ Ad Operations:
- Liaising with internal teams and partners to deliver international campaigns: Display, Video & Programmatic (AppNexus, Rubicon & SpotX)
- Work collaboratively with sales to optimize the campaign performances
- Direct contact with client on any and all elements related to creative specifications, tracking, reports, analysis and optimizations
- Uphold provision, track, measure & troubleshooting of the campaigns
⇒ Campaign Analysis & Insights:
- Analyze large datasets and provide actionable insights & recommendations to define best practices.
- Develop and conduct, metric reports, A/B tests and other ad hoc analyses.
- Drive projects to improve analytics quality to help deepen understanding of our audience. Leverage that data to grow business opportunities, deliver insightlull reports and advertising experiences
- Communicate and ‘translate’ quantitative findings to business stakeholders, identify and interpret trends to meaningful conclusions & recommendations
⇒ Team Challenges:
- Internal trainer
- Interact with Tech teams, IT, Developers to troubleshoot campaigns and set new features, A/B tests and processes.
- Work with key stakeholders to determine data needs and collaborate with team members to make data-driven business decisions aimed at growth.
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Gameloft
- Campaign Manager
PARIS
2015 - 2015
Liaising with leading private sector marketers, creative and media agencies, I managed & optimized MOBILE campaigns in Gameloft's games.
- Liaising with internal and partners teams to set international campaigns
- Work collaboratively with sales to optimize the campaign delivery & goals
- Direct contact with client on any and all elements related to creative specifications, tracking, reports, analysis and optimizations
- Uphold provision, track, measure & troubleshooting of the campaigns
- Monitor and handle Adserver and third party tracking Certifications
- Develop & coordinate technical updates and best practices
- Internal trainer in both French & English
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Iprospect France
- Digital Campaign Manager
Courbevoie
2014 - 2015
- Traffic Manager
- Mise en ligne de campagnes Mutli-device (Web, Mobile, Tab, Catch up...)
- Mise en place et vérification du materiel mis en ligne
- Gestion des campagnes en ligne
- Assure la mise en place des éléments tracking pour des campagnes nationales & internationales
- Maîtrise plusieurs Adservers (Doubleclick, Weborama, Adperf)
- Elaboration des bilans sur les KPI des campagnes
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Wild Bunch
- Assistante Marketing & Ventes Internationales
2013 - 2014
- Gérer quotidiennement les sorties internationales d'un portefeuille d'une quinzaine de films (Like Father, Like Son, Blood Ties, The Wind Rises, Jimmy P, catalogue Ghibli...) et enregistrer les plans marketing (P&A et Box Office)
- Validation des créations marketing à l'international (poster, jaquette DVD, bande d'annonce)
- Préparer les principaux festivals et marchés (Locarno, Toronto, San Sebastian, Busan, BFI, AFM)
- Elaborer et développer les éléments marketing (poster, line-up, press-kit...)
- Participer aux brainstormings stratégiques pour des films en développement et pour le management interne du département
- Mettre en place le press junket international de La Vie d'Adèle: Chapters 1 & 2
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Movie Guide Me
- Co-Fondatrice - Responsable Marketing
2013 - maintenant
Movie Guide Me est une association avec comme sites movieguideme.com et movieguideme.fr, 2 site dédiés au Cinéma. Je suis co-fondatrice de cette association dans le but de partager ma passion, décrire des tendances et écrire des articles sur des films.
Compétences & Réalisations:
- Design & Création du site web (responsive design, parallax, conception du logo etc...)
- Elaboration de la stratégie Brand Content
- SEO
- Adsense
- Google Analytics (trafic & conversion)
- Newsletter & CRM
- Community Management (Facebook, Twitter, Instagram, Pinterest, Google+, Linkedin)
- Stratégie globale de business development
- Comptabilité basique
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Menemsha Fims Distribution
- Stagiaire en Promotion & Distribution de Films
2012 - 2012
- THE MATCHMAKER
- LA RAFLE
- Participation à la campagne promotionnelle
- Distribution en salles aux USA (Boston, LA, NY)
- Marketing digital
- Promouvoir les films au sein de la communauté d'expatriés français.
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C.2K Entertainment
- Stagiaire en Marketing Digital
2012 - 2012
- Apporter de la visibilité a travers les réseaux sociaux
- Développer une liste d'e-influencers
- Concentration sur le marché français
Campagnes:
- FCV-R Toyota
- PES Anime
- Drive with Passion Toyota 86
