Menu

Léa PLATEL

LONDON

En résumé

Pas de description

Entreprises

  • Big Communications - Senior Account Manager on the Harley-Davidson Global Account

    2013 - maintenant
  • McCann Erickson - Account Manager on the Triumph Motorcycles Account

    New York 2012 - 2013
  • McCann Erickson - Account Executive for the Harley-Davidson account

    New York 2011 - 2012
  • Cogent Elliott - Content Author for the Jaguar account

    2010 - 2011 - Adapted Jaguar online strategy to European markets
    - Edited and Updated content of Jaguar territory websites
  • Jaguar France and Land Rover France - Events, Sales Promotion and Corporate Identity Junior Manager

    2007 - 2008 - Coordinated simultaneously corporate events for both brands to various audiences:
    ¤ dealers: national or European dealer meetings
    ¤ customers and prospects: various customer-oriented programs
    ¤ large public: 2008 Paris Motor Show
    - Promotional support for the Launch Program of the Jaguar XF (Training and Drive program, Preview Road Show, promotional materials)
    - Worked with agencies for the development, print and distribution of marketing communication materials
    - Ensured brand consistency with the development of an interior layout guideline for dealerships
    - General administrative support: workload planning, invoices, purchase orders
  • Harley-Davidson Porte de Bretagne Dealership - Sales Trainee, extended to the position of Sales Executive

    2006 - 2006 - Motorcycle clothing and accessories sales and stock management
    - Assisted with selling motorbikes and parts
    - Assisted with merchandising, supplier management, promotional activities and customer service
    - Responsible for training salesman
  • Clinique St François - Receptionist

    2004 - 2004 In charge of the reception, switchboard, news kiosk, mail delivery

Formations

  • Umeå School Of Business USBE (Umeå)

    Umeå 2008 - 2010 Marketing

    Master in Marketing - Thesis titled "Rethinking communication strategies in the automotive industry, The influence of environmental claims on manufacturers' communication strategies", 2010. Published by LAP LAMBERT Academic Publishing. ISBN-13:978-3-8433-6709-7
  • Ecole Supérieure De Commerce

    Rennes 2006 - 2007 Marketing

    Bachelor of Arts in International Business - Bachelor thesis topic: A green business school or an answer to the economy of the XXIst century.
  • Ecole Supérieure De Commerce

    Rennes 2005 - 2006 Diploma of Higher Education in International Business
  • Ecole Supérieure De Commerce ESC Rennes

    Rennes 2005 - 2010 Marketing

    International Management Program with a major in Marketing – minor in Advertising and Sport, Leisure and Cultural Management.
    IAA Dentsu InterAd XI Global Student Advertising Competition: ranked 2nd for the European selection
  • Lycée Francois Philibert Dessaigne

    Blois 2003 - 2005 Business Preparatory School with a minor in mathematics
  • Lycée Notre Dame

    Chartres 2002 - 2003 Scientific Baccalaureate with a minor in mathematics (equivalent of British A-level)

Réseau

Annuaire des membres :