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SOPRO, Groupe Acteon
- International Product Manager
La Ciotat
2012 - 2015
Economical lay-off
Manufacturer of veterinary, dental imaging and endoscopic systems
Key responsibilities
• Globally managed the intraoral camera range
• Built and implemented strategic marketing plans
• Prepare sales forecasts and communication budget for the Director
• Realized the marketing package with brochures, website, clinical booklet, training, goodies, events, articles, etc.
• Analyzed and presented markets and competition thanks to business intelligence, comparatives, technological monitoring, and sales pitch.
• Developed new products with R&D Dept. and Universities of Marseilles, Montpellier, Melbourne, San Francisco, etc.
• Developed and maintained relationships with regional managers, sales consultants, key opinion leaders and suppliers.
• Actively involved in management of scientific research
• Conducted sales trainings in English to the subsidiaries.
• Supported sales force at international exhibitions.
• Imaging software management by giving priorities to the updating schedule depending on customers’ needs. Completed tests of compatibilities of intraoral cameras and their drivers in imaging software
Key achievements
• Managed the intraoral camera range which represents more than €10 millions of sales and around 5,200 cameras sold per year
• Successfully launched a technological and clinical product: the SOPROCARE camera, which is became leader on its market
• Entered several products awards as Reddot Design or “Prix de l’innovation ADF” won by the SOPROCARE camera
• Actively involved in the organization of the 1st and the 2nd edition of the International Scientific Congress ICFOD
• Perform surgical procedure on humans with endoscopic equipment for experimental research on sinus elevation
• Achieving sales in the SOPRO imaging range during international trade shows
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Carlesso Frères
- Marketing Consultant
2011 - 2011
Key responsibilities
• Prepare the Marketing Strategy in order to increase market shares by analyzing needs, and competition
• Drawn-up the visual charter in order to optimize public tender applications and gain new contracts
• Created new corporate brochure, new business cards, photo book by writing text, taking field photos, developing the layout, and the graphic design by using open sources such as GIMP and Scribus.
Key achievements
• Promoted to Marketing Consultant after a 1 month period
• Independently managed a first Marketing budget
• Excellent early feedback from customers and increasing market shares thanks to the new communication package
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WAAM (Sydney, Australia)
- Marketing assistant
2010 - 2010
- Sydney in Australia -
Key responsibilities
• Provided services for several customers
• Managing their presence on their social networks
• Updating their website by writing, updating product photos, etc.
• Managing special events.
Key achievements
• Discovered an exciting country with its cultural codes and customs, and also developed there my teamwork
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Sopardis
- Marketing Consultant
2010 - 2010
Bag-in-box wine dealer
Key responsibilities
Completed a market survey for a company specializing in the Wine and the Bag-in-box business
Proposed a more adaptable international development strategy, based on the potential and constraints of each export market
Achieved business intelligence and market analysis (Porter, for example)
Key achievements
Achieved a development strategy and proposed an action plan for
Scandinavia
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Satelec, Groupe Acteon
- Junior Product Manager - surgical range
2009 - 2011
Manufacturer of dental and medical equipment
Key responsibilities
• Actively involved in the Surgical Range management
• Actively involved in the launch of new piezo-surgery equipment: the Piezotome Solo.
• Created and translated clinical brochures, press releases, and dental training files.
• Updated and maintained the product website.
• Conducted emailing.
• Managed international surgical workshops on animal bones and death humans.
• Preparation of surgical equipment and sterile material for workshops. Sterilized and managed the demo stock.
• Liaising with surgeons, dental office staff, specialists and nurse unit managers
• Clinical skills acquisition linked to the ultrasonic and surgical ranges.
Key achievements
• Launched a new equipment in only 3 months, in collaboration with my manager, following the request of the Direction
• Replacement of the Senior Product Manager during her several business trips, took ownership of my work and operate with minimal supervision
• Independently managed 50 workshops per year with a demo stock around 30 machines
• Surgical tips sales and products demonstration during exhibitions and trade shows
• Actively involved in surgical procedure on animals for clinical study to prove the better osteointegration of implant
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RDO (Bangalore, Inde)
- Marketing Assistant
2009 - 2009
NGO Women empowerment by microcredit
Key responsibilities
Assisted the Director of an NGO in offering microcredit assistance to poor
villages
Followed-up with poor women in their empowerment
Helped villages inhabitants with cultivation, making their own compost, and
finding solutions
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Pot au Pin
- District sales manager
2008 - 2009
Independant Producer of packaged vegetables
Key responsibilities
Sales management of 3 agglomerations: Paris, Bordeaux, and Toulouse
Negotiated with supermarkets and hypermarkets so that they sold and
promoted a new packaged vegetable range
Assisted the product manager in the development of a new product and
actively contributed to the creation of its packaging
Actively contributed to the implementation of a communication plan
Actively contributed to the launch of a new product in the UK market
Key achievements
Promoted to Manager of the Paris and Toulouse agglomerations after a 4
month period
Secured contracts with directors and department supervisors of supermarkets
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Richardson Perpignan
- Marketing assistant
2008 - 2008
Plumbing material supplier
Key responsibilities
Conducted a satisfaction survey for the marketing department of a plumbing
and electrical dealer to obtain feedback and improve services
Created mail, collected and analyzed data in Sphinx² software, and recommended corrective actions
