Lijing ZENG

En résumé

Entreprises

• DBApparel - Chef de produits senior Shock Absorber

  Paris 2014 - maintenant

• Groupe SEB - Product Manager Linen Care / Strategic Marketing

  Vernon 2010 - 2014 - Participate in developing marketing strategy on steam stations and garment steamers categories (Rowenta and Tefal brand) and manage international portfolio
  - Handle new product development projects in collaboration with R&D, consumer research, design, packaging and logistics teams
  - Implement new products launch packages (including product's claim, key visual and POS material guidelines for subsidiaries)

• Groupe SEB (China) - VIE Product Manager Supor

  2009 - 2010 Mission : help the local team to develop strategic marketing competences on the Small Domestic Appliances products for the Chinese market
  - Contribute to the creation of SUPOR products offer : identify consumers’ insights, define product plans on Soymilk makers, Blenders, Induction hobs and Kettles categories
  - Set up the SEB marketing tools and methodologies: brief design and research (qualitative and quantitative), marketing specifications, concept tests

• Unilever France - Junior Market Research Manager for Maille stores, (part-time)

  Rueil-Malmaison 2007 - 2007 Mission: “Analyze the shopper’s profile and choose an adapted loyalty program”:
  - Develop the research project and methodology
  - Conduct qualitative and quantitative research
  - Analyze results and edit final report with recommendations

• Yoplait France - Assistant Brand Manager, Calin and Petit Yoplait (dairy products)

  2007 - 2007 - Analysis : monitor market evolutions (based on retailers and consumers panels) and make recommendations on the brand’s strategy
  - Project management : develop promotional actions and packaging changes
  - Market research : conduct consumer surveys

• Unilever France - Assistant Brand Manager Iglo, Captain Iglo and Knorr (frozen food)

  Rueil-Malmaison 2006 - 2006 - Analysis : monitor market evolutions (based on retailers panel)
  - New product development : manage consumers tests and develop new packagings and promotional activities to support the product launch
  - Project management: conduct promotional activity on Captain Iglo brand with Disney’s “Pirates of the Caribbean II” license (including an in-pack gift, a special website, and an on-line competitive game).

• TF1 Publicité - Assistant Market Research Manager of TV sponsoring operations

  BOULOGNE 2005 - 2005 - Analyze advertisers’ sponsoring campaigns (audience and Gross Rating Point results)
  - Build sponsoring proposals on various TV shows

Formations

• Jiaotong University (Shanghai)

  Shanghai 2008 - 2009 Intermediate mandarin

• Université Paris Dauphine

  Paris 2006 - 2007 Master's Degree in Marketing
  
  ranked 5th marketing master's degree program in France (SMBG, 2008)

• Université Paris Dauphine (Paris)

  Paris 2003 - 2005 Bachelor of Science in Management, with a major in Marketing

• Université Paris Dauphine

  Paris 2001 - 2003 Two years university degree in Economics and Management

• Lycée Gustave Monod

  Enghien Les Bains 1999 - 2001 A-levels in Economics and Social Sciences

Réseau

• Alban GROSJEAN

• Audrey GAUHIER

• Camille RONSSE

• Caroline DAOUDI

• Chloe FAIDY

• Flora LEPELTIER

• Ivana DE LA KETHULLE

• Mathieu MILLET

• Meryam BENJELLOUN

• Nathalie FIGLIOLIA