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Loriane ECHINARD

Paris

En résumé

Jeune professionnelle résolument curieuse et enthousiaste

Mes compétences :
Management
Microsoft office 2003 & 2007
Communication
Marketing
Internet
Community Management
Demandware
Neolane
Trésorerie
Luxe
Textile
Marketing stratégique
Gestion de Projet
Joaillerie
Vente
Webmarketing

Entreprises

  • Louis Vuitton - Assistante e-Services

    Paris 2015 - maintenant
  • Chanel - Coordinatrice Marketing et Communication EUROPE

    Neuilly-sur-Seine 2014 - 2014 Responsabilités:
    • Elaboration des publicités coopératives (print et online) et de supports marketing en collaboration avec les détaillants Européens, le department marketing et la Direction Artistique CHANEL
    • Analyse des activités digitales des détaillants et accompagnement au développement de projets e-commerce
    • Étude comparative et veille concurrentielle dans le cadre de lancement produits
  • The Kooples - Conseillère de Vente

    2014 - 2014 Responsabilités:
    • Offered customers with exemplary and timely service by discovering their needs, and making recommendations
    - Processed shipments and ensured all merchandise is represented on the floor
    - Met and exceeded sales goals
    - Handled cash, checks, and credit card transactions

    Compétences développées:
    - Knowledge of POS and retail management system (CEGID) used for payement, CRM and inventory and merchandising management
    - Anticipation of customer needs and responses
    - Developing strategies to meet sales goals
  • CAROLL - Sales Associates

    PARIS 2014 - 2014 - Promoted products attributes to the customers
    - Uphold merchandising and store cleanliness standards
    - Maintain awareness of all promotions and advertisements
    - Assisted in the training and development of peers
  • The Kooples - Sales Associates

    2013 - 2013 Tasks:
    - Communicated effectively with customers to determine needs to maximise sales and provide a consistent customer experience
    - Maintained selling floor presentations, and restocked them as needed
    - Assisted store management and staff with driving store initiatives

    Skills developed:
    - Effective communication with customers, peers, and management
  • Baccarat - Web Marketing and CRM Assistant

    Baccarat 2012 - 2013 - Created and updated the inspirational contents of 9 websites across Europe and Asia
    - Managed the E-CRM campaigns (Newsletters, promotional offers)
    - Community management (Facebook, Twitter, Pinterest, Youtube for Europe and USA)
    - Analysed customers behaviours online
  • Lafarge - Brand and Promotion intern

    Paris 2012 - 2012 - Participated in the elaboration of a communication plan to support the brand repositionning strategy of Boral Gypsum India
    - Created and managed communication materials (newsletters, company brochures, videos, PR Relations, direct mailers... )
    - Updated the company website (www.boral.in)
    - Conducted a brand awareness survey
    - Participated in Architecture related events
  • Association "Les Blouses Roses" - Volunteer

    2011 - 2011 - Led drama related activities in hospitals for children in Nice
    - Read tales for inpatient children
  • SKEMA Business School - Marketing Representative

    Lille 2011 - 2011 - Set up sales events to promote the school
    - Built up a prospect data base (7 000 students' contact information collected)
  • Yves Saint Laurent - Saleswoman and merchandising assistant

    Paris 2011 - 2011 - Improved clients satisfaction by welcoming and advising custumers
    - Participated in the achievment of the turnover of the boutique by selling fashion items
    - Arranged the store display and the windows show
    - Managed the replenishment of the store
  • Office du Commerce et de l'Artisanat de Nice - Sales and Marketing intern

    2011 - 2011 - Canvassed door-to-door to increase the client data base (500+ shop keepers contacted)
    - Promoted the flagship products throught promotional events (customers events, exhibitions)…
    - Carried out market researches (900+ person interviewed)
  • Association 'La Troupe' de SKEMA Business School - Treasurer

    2010 - 2011 - Drew up budgets (5700€ budget in 2011)
    - Participated in drama festivals and managed drama related events (8 events organized)
    - Wrote, set up and played plays for companies
  • Bureau des Etudiants du Lycée Saint Just - Communication manager

    2008 - 2010 - Managed marketing campaign for the Student government
    - Promoted the event organized by the Student government
    - Introduced preparatory classes to new students

Formations

  • North Carolina State University (Raleigh)

    Raleigh 2013 - 2014 Master in Global Luxury Management

    Double diplôme avec SKEMA Business Schhool (http://poole.ncsu.edu/glm/)

    Projets: Audit Marketing d’une marque de cosmetiques, developpement d’un plan marketing stratégique pour une boutique locale

    Sujet de Mémoire de fin d'étude: The Online Luxury Experience - Creating value for the affluent consumers
  • Skema Business School

    Sophia Antipolis 2010 - 2014 Master of Science in Luxury and Fashion Management

    Double Diplôme avec North Carolina State University (http://poole.ncsu.edu/glm/)

    Projets: Création d’une marque d’horlogerie, expansion cross-secteur d’une marque de luxe, amélioration de l’experience client dans l’hôtellerie

    Sujet de Mémoire de fin d'étude: The Online Luxury Experience - Creating value for the affluent consumers
  • Lycée Saint Just

    Lyon 2008 - 2010 Sujets Principaux:
    Mathématiques, Histoire et Géopolitique, Lettres et Philosophie, Langues Vivantes (Anglais et Allemand)

    Compétences développées:
    Esprit de synthèse, Gestion d'importantes charges de travail et de délais courts, Capacité de concentration
  • Lycée Descartes (Saint Genis Laval)

    Saint Genis Laval 2005 - 2008 Baccalauréat Scientifique - Mention Bien

    Option Arts Dramatiques

Réseau

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