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Lucile FERRATON

AUCKLAND

En résumé

Digital Believer. Everlearner. Customer Centric. Conversion & Optimisation Freak.

Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites, in the past ten years.
This world is becoming ever closer through the advent of big data and more importantly the application of the insights derived from big data that manifest themselves as tested, optimised, targeted and relevant personalised digital experiences that span across all channels.

My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.

I believe A/B or multivariate testing, qualitative and quantitative insights are essential components to understand your audience, personalisation and business success. Every morning I am enthusiastic about reviewing the data that either validates my thoughts or on the opposite end proves that my thoughts or assumptions are not aiming in the right direction yet.

As a hiker, I observe and analyse them like mountains I endeavour to ascend.

Mes compétences :
Digital marketing
Graphic Design
CSS
User interface design
User experience
HTML
Google analytics
CSS 3
HTML 5
SEM
SEO

Entreprises

  • Genesis Energy (Auckland, New Zealand) - UX & UI Lead / Digital Analytics Specialist / CRO specialist in Scaled Agile Environment

    2016 - maintenant

  • OfficeMax (Auckland, New Zealand) - Digital User Experience / Conversion Rate Optimisation Specialist

    2015 - 2016

  • Genesis Energy (Auckland, New Zealand) - Digital Channel Executive

    2013 - 2015

  • Sanzi Imports Ltd (Auckland, New Zealand) - Digital Marketing Manager

    2011 - 2013 - Redesigned, updated and boosted traffic on existing websites as well as set up new websites for use as selling tools (shopping carts).
    - Set up, updated and maintained social networks for BtoC target (Facebook, Twitter, YouTube, Blog, Pinterest).
    - Handled the Search Engine Optimisation of the websites (trend analysis, optimised copy content and landing pages, researched and analysed competitors advertising links, directory submissions and revisions).
    - Advised on the content and designed the template of weekly newsletter.
    - Planned, organised and monitored campaigns to support sales on the websites.
    - Created & distributed press releases to online press releases distribution sites, digg-likes.
    - Designed artworks for digital campaigns and printing advertising campaigns.
    - Maintained and supported TradeMe sales.

  • Office Plus -(Nouméa, New Caledonia) - Marketing & Advertising Manager

    2009 - 2011 - Participated to the marketing & advertising strategy.
    - Prepared tenders to find an advertising agency for Office Plus & Micropolis.
    - Managed advertising budgets for the companies Office Plus & Micropolis.
    - Negotiated advertising contracts.
    - Planned & ensured adherence to the advertising schedule.
    - Liaised with the various providers (advertising agencies, printers, media, radio, TV,...).
    - Supervised annual catalogs of Office Plus & Micropolis.
    - Updated & administrated Office Plus & Micropolis websites via Joomla.
    - Handled the Search Engine Optimization of Micropolis & Office Plus websites (trend analysis, optimised copy and landing pages, researched and analysed competitors advertising links, directory submissions).
    - Developed internal communication (internal newsletter, events ...).

    Company Description:
    For over 45 years Office Plus provides businesses, government and individual business solutions for computer and office related to after-sales service quality.
    Today Office Plus is the first group of computer companies and office of the French territories in the South Pacific.

  • We're All About Marketing (Sydney, Australia) - Digital Marketing Coordinator

    2008 - 2009 - Proposed marketing plans for clients to the Marketing Director
    - Redesigned WAAM Website (Joomla)
    - Updated & administrated WAAM Website copy content
    - Wrote copy content for newsletters and distributed to customers' database
    - Handled the Search Engine Optimization for clients' websites (trend analysis, optimized copy and landing pages, researched and analysed competitors advertising links, directory submissions and revisions)

    Company website:
    http://www.waam.com.au

  • Activ'Age (Caluire, France) - Digital Marketing Assistant

    2007 - 2008 - Proposed a marketing plan to create traffic on the website
    - Planned and managed online advertising (free press release distribution sites digg-likes, social networking sites, affiliate marketing, search optimisation)
    - Implemented and tested new modules on the website
    - Translated the website in English & Spanish versions

    Company Description:
    ActivAge is a publisher of interactive services whose purpose is to improve the welfare of the elders because of the possibilities of a digital world that is still very ill suited to their needs and abilities.

    ViaFamilia is an internet service (www.frviafamilia.com) for the whole family to share more often good times through the exchange of photos, calendars for family events (birthdays, holidays ...) or even chat.
    The ergonomics of this website has been specifically designed to allow older people to not only participate in these exchanges but also to be initiated.

    Company website:
    http://www.fr.viafamilia.com

Formations

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