Magali MOREAU (DELISLE)

En résumé

Entreprises

• PSA Peugeot Citroën - Marketing Director Peugeot Ukraine

  Rueil Malmaison 2013 - 2014 * Settling and Managing the budget of fixed and variable commercial means for the Peugeot Brand
  * Brand image strategy definition and implementation (goal to upscale drastically the image and pricing power)
  * Definition of the short and long term prices/ products strategy. Optimization of profitability and margins by defining the product range, the pricing policy, the volume strategy, the stock orders
  * Organization of product launches
  *Management of a 4-people team, in charge of media / advertising / Internet / CRM / BTL (sponsoring, conventions, events) / Prices-Products-Market activities
  * Prioritization of Direct & Digital Marketing versus mass Marketing  Creation of an Internet-CRM Department, tools implementation, personalization of the customer contact with the Brand
  * Crisis Management
  - HR : changing my whole team within 2 months
  - Custom Duties increases, new taxes and other law changes -> Management of stocks, prices, margin optimization (2013-2014)
  - Devaluation -> Management of prices, margins optimization, cost management (2014)
  - Revolution -> HR crisis management, Logistic optimization, Media and PR strategy adaptation (2014)
  - Media and Diplomatic attacks in 2014 : Management of the whole case (PR, Relationships with French Embassy, Media, Juridical and Commercial aspects)
  

• PSA Peugeot Citroen - Head of Bank PSA Finance Ukraine

  Rueil Malmaison 2010 - 2012 Opening and developing Bank PSA Finance in Ukraine
  
  * Launch of Bank PSA Finance (BPF) activity in Ukraine (alongside Peugeot Citroen subsidiary opening), strategy and business plan definition
  * Settlement and implementation of the partnership with Bank “Societe Generale Ukraine”
  * Recruitment and coaching of a Sales Manager
  * Training and animation of the Dealers’ network (salesmen contests, incentives…)
  * Financial Marketing (POS, media campaigns)
  * Development of Financial Products (retail car loans) adapted for each Brand (Peugeot vs Citroen)
  * Positive financial results from 1st year of activity (in advance compared to Business Plan)
  * Insurance Market Analysis, Partner search and launch of an Insurance offer under the Brands labels (car and life insurances)
  * Crisis Management : our Bank partner left the country  New Partner search, negotiations, Change Management
  * Business plan for the launch of a Wholesale offer (dealers financing)  project frozen by the change of partner
  * Business plan for the implementation of a own BPF bank in Ukraine  project frozen
  

• Peugeot Citroen Rus - Head of department “Prices, Products and Markets”

  Paris 2009 - 2010 * Management of a 3-people team (Product Managers and Junior Analyst)
  * Definition of the product range (from current models to 5-year projects), of the sales and market share objectives. Definition of the long term prices/ products strategy
  * Optimization of profitability and margins by defining the pricing policy, the volume strategy, and arbitration between models; on short and long term view
  * Competitors and Market analysis, sales statistics, needs evaluation
  * Planning and coordination of launches, interaction with Sales and Advertising departments

• Peugeot Rus Avto - Head of department “Operational Marketing and Merchandising”

  2006 - 2008 * Definition of the BTL strategy. Responsible for about fifty BTL actions, events, contests, partnerships and sponsoring (negotiation and implementation of the National Russian Rugby Team sponsoring)
  * Responsible for launches of new models in Russia (1007, 107, 308) : Coordination of advertisement, media, PR and logistic activities, organization of events (road shows, street marketing, parties) and direct marketing programs, setting up of hotlines.
  * Organization of 3 seminars for dealers (in Russia, in France) for 200 people.
  * Responsible for the participation in Moscow Motorshow (stand of 1 500 sq m )
  * Coordination of the construction and merchandising of 30 new dealerships

• Peugeot Rus Avto - Marketing Project Manager - Participating in the creation of the subsidiary (opening in sept 2004)

  2004 - 2005 * Implementation of CRM tools : Internet Website, marketing database
  * For the subsidiary creation: tenders and selection of agencies, partners for marketing activities (advertisement, media, internet, database, BTL, architects). Coordination of Russian and French agencies
  * Responsible for the launch of 1007 : events (shooting of a film, road-show teasing, parties), DM, advertising, media, PR, coordination with Sales department

• TOTAL E&P Russia - Project Manager's Assistant for the Kharyaga oil field construction

  COURBEVOIE 2003 - 2003 * Moscow : Reorganization and unification of the cost control and budgeting in order to comply with both French and Russian systems and regulations
  * Arctic area : Regular feedback missions on site

• HAYGROUP Paris - Junior Consultant in Compensation

  2002 - 2002 * Carrying out of compensation studies, and presentations to clients
  * Realization of field surveys, Client prospecting

Formations

• HEC

  Jouy En Josas 2000 - 2004 Strategic Management

• Lycée Hoche

  Versailles 1998 - 2000

• Lycée Hoche

  Versailles 1995 - 1998 Maths

Réseau

• Agathe MEDVEDIEFF

• Béatrice VERMILLARD

• Damien HENRAT

• Fabien GILLIER

• Gilles BALDEN

• Gilles BOURELY

• Laurent CHERET

  Educia (Paris)

• Nicolas PESTANA

• Patrick CAZEAUX

• Thibault CASTANET