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Manil ALLAL

Bois-Colombes

En résumé

CONNAITRE ⇨ MESURER ⇨ AMELIORER ET ENCHANTER !

J'accompagne les directions marketing, data et de l'expérience client à tirer le meilleur parti de leur analytique web et comportemental.

Ensemble, nous mesurons et améliorons les performances d'acquisition, de conversion et de fidélisation de leurs sites et applications mobiles.

Secteurs : Finance, VAD, Tourisme, Hôtellerie.

En pratique, nous travaillons :
- à mieux comprendre les écarts entre les parcours imaginés et ceux effectivement vécus par les clients/prospects,
- à plus précisément connaître les clients fidèles afin de les transformer en ambassadeurs,
- à délivrer une meilleure expérience omni-canale pour que les clients détracteurs deviennent de réels ambassadeurs.

► Ce que j'apporte :
- Une double expertise : digital marketing et e-commerce pure
- Une double expérience : annonceur et éditeur de solutions SaaS,

► Comment je travaille :
- Je m'attache toujours à comprendre les besoins avant de conseiller une solution.

► Contactez-moi pour savoir comment je peux vous aider :
✉ manilallal@ie.ibm.com
https://twitter.com/manil_allal
https://www.linkedin.com/in/mallal1?

► Ou bien visitez ma page professionnelle pour en savoir plus :
http://www.ibm.com/connect/ibm/fr/fr/resources/manil-allal/

Mes compétences :
emarketing
international
Affiliation
Retargeting
Communication
Management
User experience
Marketing direct
Expérience utilisateur
Web analytics

Entreprises

  • IBM - Customer Experience Analytics Consultant

    Bois-Colombes 2016 - maintenant I help clients to deliver a compelling, consistent and relevant digital experience to customers, employees, partners and citizens across any device.

    I engage with people who are looking for advanced analytics, comparative benchmarks about competitors and advice them on how top performers are achieving success.

    If you want to track and analyze visitor behavior over time, across multiple touch points and channels, and go from insight to personalized marketing action with just a few clicks, feel free to contact me : mallal1@ie.ibm.com
  • Apple - Online Store Specialist

    PARIS 2015 - 2016 Recruited to generate sales leads through the Apple Online Store for France, Belgium and Switzerland.

    « Just ask » specialist :

    - Generating B2C sales leads through the Apple Online Store for France Belgium and Switzerland.
    - Interacting with the customer though multiple channels simultaneously (chat, phone, screen casting and device set up).
    - Delivering a high-level pre and post sales customer service with regards to Apple’s product line and third party products.
    - Creating, building and nurturing relationships with potential customers by providing a unique online sales experience.
    - Understanding the Apple ecosystem and communicating technical aspects of the products in non-technical terms.

    Set up specialist :

    - Guiding the customers on how to use their new Apple products via a video live stream
    - Certifications : Apple Watch, iPhones, iPads and iPad Pro
  • Vente Du Diable.com - Chef de Projet Webmarketing

    2012 - 2014 French e-Commerce, also known as the 1st high tech private sales website

    Leading below and above-the-line communication.

    Responsibilities :
    • Managing community manager, PR assistant, graphic designer and motion designer.
    • Planning, creating, launching and monitoring communication campaigns, including newsletters, PPC & acquisition campaigns, Facebook Ads, Google Adwords, affiliation, retargeting and radio.
    • Maintaining a positive e-reputation through search engine optimisation and search results monitoring.
    In collaboration with suppliers, buyers, designers, bloggers, IT and customer service.
  • E-logik - Business Developer Stagiaire

    Toulouse 2011 - 2011 French e-Commerce, also known as the 1st high tech private sales website

    Leading below and above-the-line communication.

    Responsibilities :
    • Managing community manager, PR assistant, graphic designer and motion designer.
    • Planning, creating, launching and monitoring communication campaigns, including newsletters, PPC & acquisition campaigns, Facebook Ads, Google Adwords, affiliation, retargeting and radio.
    • Maintaining a positive e-reputation through search engine optimisation and search results monitoring.
    In collaboration with suppliers, buyers, designers, bloggers, IT and customer service.
  • Audiogaming - Chargé de Mission Marketing

    Villers Cotterets 2011 - 2012 Mission de conseil marketing pour le compte d'AUDIOGAMING, start-up Toulousaine dédiée aux technologies de bruitages pour le cinéma et les jeux vidéo.

    * Rédaction cahier des charges marketing
    * Pilotage "desk research"
    * Qualification base de donnée
    * Rédaction copy strategy
    * Production un "keynote" filmé et diffusé en direct
    * Interface entre le commanditaire et l'équipe de consultants
    * Coordination de travaux étudiants
  • Rausi co ltd - Chargé de projet web Stagiaire

    2010 - 2010 French specialist in logistics for e-Commerce businesses

    Gaining experience into B2B sales by working closely with IS team and the founder. 
 Services promoted : logistics IS, storage and parcel preparation.

    Responsibilities :
    • Researching accounts, identifying key players and generating interest. • Qualifying leads.
    • Making presentations and proposals.
  • Chambre de Commerce et d'Industrie de Toulouse - Moniteur Médiathèque

    ROCHEFORT 2010 - 2011 * Gestion de prêts et de retours de livres
    * Archivage
  • FNAC Toulouse Wilson - Conseiller clientèle Stagiaire rayon Jeux Vidéo

    2009 - 2009 Missions :

    * Développement & soutien des actions de fidélisation ou d’augmentation de la satisfaction clients
    * Conseil clients
    * Mise en avant des services de garanties
    * Réaménagement du linéaire PS3

Formations

  • ESC Toulouse M2 VHT

    Toulouse 2011 - 2012 MSc Marketing Management & Communication
  • ESC TOULOUSE - Programme Bachelor (Quint Fonsegrives)

    Quint Fonsegrives 2008 - 2011 English Track

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