Marc BICHET

En résumé

Entreprises

• GCP Hospitality - Vice President Marketing & Branding

  2013 - maintenant 21 PROPERTIES IN OPERATION OR UNDER CONSTRUCTION – 2000+ EMPLOYEES
  
  • Development of business plans, marketing strategies and resources necessary to achieve successful positioning of the Group and its lifestyle brands: Hotels G, The Strand, Soho House (in Asia), Unplugged Edition, Scarlett Wine Bars & Restaurants
  • Design of new products and/or business turnaround concepts for Group acquisitions or new management agreements
  • Development of new - Hotels, Serviced Apartments, Restaurants and Bars -concepts, brand identities, sales & marketing strategies to successfully position and launch each operation
  • Carried out the process and implementation of an on-line lifestyle hotels OTA and booking engine: www.unpluggededition.com
  • Established pro-active Web and digital marketing strategies to boost on-line market shares and displace business from high commissionable OTAs
  • Provide marketing skills and expertise to build, develop and manage marketing & PR teams capable of carrying out the necessary strategies and actions
  • Press relations strategies and management to ensure coverage surrounding the Group brands, hotels, concepts, events and executives
  • Overseeing and providing direction to market and competitor analysis
  • Part of the operations task force for pre-opening and re-branding of hotels
  

• GCP Hospitality - Director of Marketing

  2009 - 2012 12 PROPERTIES IN OPERATION OR UNDER CONSTRUCTION – 1200+ EMPLOYEES
  
  • Developed Hotels G product concept, positioning, graphic identity and DNA
  • Responsible for the launching of Hotels G, a vibrant lifestyle brand in Asia
  • Monitored and evaluated the Group hotels Sales & Marketing strategies (goals, tactics and actions) to achieve and exceed forecast revenue figures in Rooms, Food and Beverage, and other revenue generating departments
  • Rebranding, positioning and launching of Pullman Bangkok Hotel G (ex Sofitel Silom) and Pullman Pattaya Hotel G (ex Aisawan Hotel)
  • Successfully open Scarlett Wine Bar & Restaurant in Beijing and Bangkok, 25 Degrees Restaurant in Bangkok and The Beach Club in Pattaya
  • Sales & Marketing take-over and repositioning of The Bay Bridge Hong Kong
  

• Hotel G - Beijing - Sales and Marketing Director

  2008 - 2009 110 ROOMS – 2 F&B OUTLETS – 140 EMPLOYEES
  
  • Responsible for the successful launching and the Hotel's overall sales, marketing and PR activities enabling to achieve after 1 year operations:
  – 81% OCC with ADR of 228 USD in a highly competitive market
  – Successfully ran number 1 hotel on Trip Advisor out of 3000+ hotels
  – Voted Top 10 trendiest hotels worldwide by Travelers Choice awards
  – 4th Best Lifestyle Hotel Worldwide by BLLA
  – Best Boutique Hotel in China by T+L & Conde Nast traveller Hot List in 2009
  

• Pullman Bangkok King Power - ACCOR ASIA - Promotions and Marketing Manager

  2007 - 2008 366 ROOMS – 7 F&B OUTLETS – 420 EMPLOYEES – 7 MEETING ROOMS – 1 BALLROOM
  
  • Part of the opening team of the first Pullman Hotel managed by Accor Group
  • Responsible for the brand launching of Pullman’s flagship hotel in Asia
  • Implemented the opening marketing & communications strategy
  • In charge of the Hotel international advertising and PR campaigns
  • Development of the F&B outlets brand identities and concepts
  • Responsible for the events and promotions strategies for the Hotel and F&B
  

Formations

• Ecole Des Professionnels De La Communication

  Paris 2003 - 2007 Marketing, Communications, PR

Réseau

• Christelle MONOD

• Claude Henri DURIEZ

• Grégory CHIDAINE

• Jérémie ALIAMUS

• Julie-Anne ARMBRUSTER

• Lory HERSCHKORN

• Nicolas BEAULIEU

• Romy HOEUSLER

• Sophie TESSIER