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Marie-Alix THÉBAULT

DIVONNE LES BAINS

En résumé

DUAL EXPERTISE: Engineering and Marketing in the Food industry in BtoC

● Engineering: Industry process, nutritional and quality requirements
● Marketing: Product innovation, packaging, analysis, study, profitability, promotion, strategy

Mes compétences :
Profitability
Product innovation
Market analyisis
Marketing BtoC
Engineering
Packaging
Food industry

Entreprises

  • ADM INTERNATIONAL - Brand manager cocoa & chocolate “deZaan Gourmet”

    2014 - maintenant - Marketing and communication tools to support the business development and expansion
    (product leaflet, distributor catalog, recipe book, e-communication)
    - Specific promotional plan to increase the sales during the high season (Christmas molds)
    - Event implementation (booth, sampling, giveaway, press release) to increase brand awareness
    - External and internal market study to strengthen the business efficiency through targeted customers
    - Sales team and customers support on daily business in Asia, USA and Europe

  • LDC Nº1 POULTRY GROUP - Delicatessen divison - Product manager in convenience food “Marie”

    2012 - 2014 Individual fresh ready meals (Budget: 400 000€ / Portfolio: 32 SKUs)
    - 4 range extensions and renovations per year to reinforce the core business (+5% MAT / +16% YTD)
    - Concept screening leading to 2 breakthrough innovations to revitalize the brand (Patati-patata)
    - In-depth brand and market analyses with 3 corrective action plans to restart growth
    - Festive range profitability analysis and portfolio reorganization to be in-line with objectives
    - Promotional plan through key channels (on-pack and e-activation, merchandising tools, trade)
    - Effective sales team training (pitch, product presentation) and incentive
    - Regular competitive intelligence to identify the strenghts, weaknesses and opportunities

    Familial frozen ready meals and desserts (Budget: 140 000€ / Portfolio: 17 SKUs)
    - Large-scale launch with positive impact allowing the brand to reach a leading position in value (+21% MAT) - Proactive developments to expand the product range with must-have recipes (Les Mijotés)
    - Consumer and distributor panel analysis to follow performances and identify trends
    - Profit and loss responsibility to ensure margin targets, price control and recommendation
    - Category strategy definition and planning with 1 to 3 years marketing plans
    - Strategy implementation in terms of operational objectives and action plans

  • LDC Nº1 POULTRY GROUP - Processed products divison - Assistant product manager “Le Gaulois”

    2011 - 2011 - Exploratory research in snacking category driving to new developments and competitive edges
    - Distributor performance analysis to reinforce the partnership on festive range (Groupe Casino)
    - Qualitative and quantitative survey to highlight consumer trends, insights and needs
    - Launch of a new breaded chicken to answer the needs of large portions “Croq max”
    - Packaging and website study and recommendations to renovate the brand identity

  • SARA LEE INTERNATIONAL - Assistant product manager in coffee “L’Or et Maison du café”

    2010 - 2010 - Market and trends study (Gira food service) to enlarge the field of brand share
    - Promotional campaigns through trade marketing action plan to boost sales on specific periods
    - Sales force tools to support customer resale (technical book, display kit, product leaflet)

  • CENTRAL BUYING GROUP SYSTÈME U - Supply chain

    2009 - 2009

  • BONDUELLE Nº1 VEGETABLE GROUP - Product development

    2008 - 2008

Formations

Pas de formation renseignée

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