-
HEAD SPORT AG
- Responsable Marketing
maintenant
-
WILSON SPORTING GOODS
- Global Badminton Director
2012 - 2014
Under the management of Wilson headquarter in Chicago, recruited to re ignite globally badminton category for Wilson Sporting Goods from APAC office (China). Establish business plan, glide path, building blocks and drive development from Asia through cross functional teams on strategic product development, marketing/ and commercial plan.
* Effectively lead global strategic business development ;
* Lead and manage innovative product development process & design for hardgood range.
* Lead innovative product development process & design for softgood range.
* Create and implement Global Wilson badminton equity/brand positioning
* Full responsibility to manage P&L & budgets. ;
* Boosted brand awareness through sports marketing initiatives.
-
WILSON SPORTING GOODS
- Global Badminton Director
2012 - 2014
Under the management of Wilson headquarter in Chicago, recruited to re ignite globally badminton category for Wilson Sporting Goods from APAC office (China). Establish business plan, glide path, building blocks and drive development from Asia through cross functional teams on strategic product development, marketing/ and commercial plan.
* Effectively lead global strategic business development ;
* Lead and manage innovative product development process & design for hardgood range.
* Lead innovative product development process & design for softgood range.
* Create and implement Global Wilson badminton equity/brand positioning
* Full responsibility to manage P&L & budgets. ;
* Boosted brand awareness through sports marketing initiatives.
-
M.A.T
- Managing Director & Entrepreneur
2010 - 2011
Entrepreneur driven by willingness to facilitate companies wishing to supply their home brand through Asia Pacific manufacturers/sourcing with the aim to be more competitive with added value and innovative products for their consumers.
* Customers portfolio: Kanton (Indian brand, badminton footwear & bags), Cornilleau (French Table Tennis brand, Apparel), Badmania (French Brand, badminton rackets) ;
* Consultation in designing, sourcing and trading in Performance, Lifestyle, Casual for footwear, apparel bags & racket sports hardgood.
*
Manage & supervise product development with customers and with Far East manufacturers (China, India, Malaysia and Indonesia).
-
M.A.T
- Managing Director & Entrepreneur
2010 - 2011
Entrepreneur driven by willingness to facilitate companies wishing to supply their home brand through Asia Pacific manufacturers/sourcing with the aim to be more competitive with added value and innovative products for their consumers.
* Customers portfolio: Kanton (Indian brand, badminton footwear & bags), Cornilleau (French Table Tennis brand, Apparel), Badmania (French Brand, badminton rackets) ;
* Consultation in designing, sourcing and trading in Performance, Lifestyle, Casual for footwear, apparel bags & racket sports hardgood.
*
Manage & supervise product development with customers and with Far East manufacturers (China, India, Malaysia and Indonesia).
-
HEAD GmbH
- Sports Marketing Consultant
2010 - 2010
managing & supervising Badminton Sport Marketing.
* - Implementing International Badminton Promotion and Competition strategy ;
* - Scout and Manage International Badminton players. ;
* - Assistance in product development & test.
-
HEAD GmbH
- Sports Marketing Consultant
2010 - 2010
managing & supervising Badminton Sport Marketing.
* - Implementing International Badminton Promotion and Competition strategy ;
* - Scout and Manage International Badminton players. ;
* - Assistance in product development & test.
-
HEAD GmbH
- Global Marketing & Sales Manager
2006 - 2009
Responsible for initiating global launch of badminton category at HEAD. Create and implement 5 years strategic business plan, lead & manage product range development & marketing. Monitor budget, P1L, PGP and all financial indicators aligned with commercial growth plan.
* Implementation of Strategic Business Plan. ;
-
HEAD GmbH
- Global Marketing & Sales Manager
2006 - 2009
Responsible for initiating global launch of badminton category at HEAD. Create and implement 5 years strategic business plan, lead & manage product range development & marketing. Monitor budget, P1L, PGP and all financial indicators aligned with commercial growth plan.
* Implementation of Strategic Business Plan. ;
-
BABOLAT VS
- Global Badminton Coordination Manager
Lyon
2005 - 2006
Directed all strategic business planning, budgeting, pricing, sales & marketing initiatives. Identify new markets opportunity and focus sales, marketing on strategic categories & products. Strengthen badminton sport marketing network.
* Implementation of 3 years Strategic Business Plan. ;
-
BABOLAT VS
- Global Badminton Coordination Manager
Lyon
2005 - 2006
Directed all strategic business planning, budgeting, pricing, sales & marketing initiatives. Identify new markets opportunity and focus sales, marketing on strategic categories & products. Strengthen badminton sport marketing network.
* Implementation of 3 years Strategic Business Plan. ;
-
BABOLAT VS
- Senior product Manager
Lyon
2003 - 2005
Create & implement 3 years Tennis & Badminton product development plan. Lead and overlook several project managements. Create and execute specific marketing and sales strategies.
* Implementation of 3 years Strings, Grips and Bags product Plan
* Launching of the Hybrids, Attraction, Pro Hurricane ranges and Aero Bag range
* Definition and reorganization of the Strings, Bags and Grips segmentations and ranges being consumer benefit driven
* Capturing leadership position in Japan tennis strings market with 35% value share 2004 ;
* In 2 years, Strings category grew in value by 15%, Bags by 160% and Grips + 30%
-
BABOLAT VS
- Senior product Manager
Lyon
2003 - 2005
Create & implement 3 years Tennis & Badminton product development plan. Lead and overlook several project managements. Create and execute specific marketing and sales strategies.
* Implementation of 3 years Strings, Grips and Bags product Plan
* Launching of the Hybrids, Attraction, Pro Hurricane ranges and Aero Bag range
* Definition and reorganization of the Strings, Bags and Grips segmentations and ranges being consumer benefit driven
* Capturing leadership position in Japan tennis strings market with 35% value share 2004 ;
* In 2 years, Strings category grew in value by 15%, Bags by 160% and Grips + 30%
-
BABOLAT VS
- Product Manager
Lyon
2000 - 2003
Focus on supporting category development with 3 years product development plan, marketing initiatives aligned with priority markets growth.
* New rackets segmentation based on type of play. ;
* Development & launch of ``Satelite'' Racket Technology ;
* BABOLAT Badminton players Team ranked N°2.
* Badminton sales grew by 100%
-
BABOLAT VS
- Product Manager
Lyon
2000 - 2003
Focus on supporting category development with 3 years product development plan, marketing initiatives aligned with priority markets growth.
* New rackets segmentation based on type of play. ;
* Development & launch of ``Satelite'' Racket Technology ;
* BABOLAT Badminton players Team ranked N°2.
* Badminton sales grew by 100%
-
BABOLAT VS
- Global Junior Product Manager
Lyon
1998 - 1999
As junior product manager, I was recruited to aggressively develop badminton category, its revenue, profitability and brand awareness.
-
BABOLAT VS
- Global Junior Product Manager
Lyon
1998 - 1999
As junior product manager, I was recruited to aggressively develop badminton category, its revenue, profitability and brand awareness.
