Matthieu JUSSERAND

En résumé

Entreprises

• MSD France - MultiChannel marketing Director

  Courbevoie 2013 - maintenant

• Carlson Wagonlit Travel - Director Global Digital Marketing, Knowledge Management & CRM at Carlson Wagonlit Travel

  Boulogne-Billancourt 2010 - 2013

• Carlson Wagonlit Travel - Global CRM and Program Optimization Tools manager

  Boulogne-Billancourt 2007 - 2010 Objectives: design, promote and deploy a full suite of Program Optimization packaged solutions
  
  
  o Reorganization and management of a team of 3 project managers and 3 analysts located on 3 continents. Animation of an internal team of 50 analysts
  
  o CRM
  • Management of the switch from Salesforce.com to Oracle Siebel CRM OnDemand in 13 weeks (1000 users in 50 countries)
  • Standardization of the sales processes and its related KPIs and production of the senior management Dashboards
  • Definition of the change management strategy and creation of training materials
  • Management of the central support team
  
  o Program Optimization tools orchestrated throughout the sales lifecycle
  • CWT Diagnostic: a comprehensive assessment instrument, providing client or prospect with a complete analysis of their travel program maturity and opportunities recognition
  • Relationship mapping: tool ensuring strategic identification of key stakeholders in client and prospects organization
  • Client reviews: full automation of quarterly account reviews
  • Saving forecasting: tool identifying saving opportunities

• Carlson Wagonlit Travel - Global CRM Enhancement Manager

  Boulogne-Billancourt 2006 - 2007 Global CRM Enhancement Manager, service Marketing
  o Responsable technique et fonctionnel du projet CRM mondial
  o Gestion de l’intégration CRM suite à l’acquisition de Navigant (200 utilisateurs)
  o Traduction des besoins métiers en un plan de développement CRM
  o Gestion des intervenants extérieurs

• Johnson & Johnson - CRM Project manager

  New Brunswick 2005 - 2006 Objective: deploy a CRM-SFA strategy and tool in Western Europe, aiming at increasing Sales effectiveness and retention
  
  o Deployment of a CRM-SFA tool (Glodmine) in France, Spain and Portugal
  o Collaboration with 2 other CRM Project managers to harmonize sales process across Europe
  o Lead the creation of a centralized CRM Datawarehouse consolidating Regional dashboards on Cognos
  o Creation of the change management strategy and the training of all users
  o Promotion to the mid and top management
  o Specification and deployment of a mobile CRM application

• Masterfoods - Consultant CRM

  2003 - 2005 Mon role consistait a optimiser les operations de marketing direct, CRM et ebusiness.
  A la clé une formation marketing durant 2 ans pour renforcer mes compétences.
  
  o Optimisation des campagnes de fidélisation s’appuyant sur la base de données consommateurs (segmentation, re-qualification…)
  o Responsable de la stratégie de communication On line (recrutement et fidélisation), de l’optimisation partenariat Masterfoods/AOL et du reporting des activités internet
  o Définition des besoins fonctionnels du pilote SAP CRM en Allemagne et du projet d’internalisation de la base de données sur E.Piphany

Formations

Pas de formation renseignée

Réseau

• Adeline CHAUVEAU

• Alain CORSINO

• Anne Christine ALVES

• Audrey BERTRAND

• David RODRIGUES

• Emilie DUBOUT

• Jessica JAKSIC

• Rémy MINCHELLA *

• Sylvain BILLAULT

• Vincent FAUVEAU