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Mélissa PIGUEL

DÜSSELDORF

En résumé

I'm currently living in London

Mes compétences :
Sphinx
Microsoft Excel
Microsoft PowerPoint

Entreprises

  • M3 Global Research UK - Marketing

    2017 - maintenant

  • RCI Bank and Services - Market Research Analyst

    2015 - 2017 Study missions:
    » Conducting performance analysis and synthesis (sales, registrations …)
    » Benchmarking: following-up the competition’s actions and offers

    CRM/Communication missions:
    » Analyzing customer database and implementing solutions to improve customer loyalty
    » Creating personalized funding offers
    » Segmenting
    » Use of ARENA and database management(Excel, VBA)

    Brands: Renault, Dacia, Nissan, Infiniti

  • Bossman consultants - Junior Marketing Research Analyst - “Sandwich” training

    2014 - 2015 » Realized studies and barometers for various public: : beverage companies (Coca-Cola, OS, Pepsi&Co…), sales under retailer's brand (Haust, Lesieur, Wepa…), SMB (Petit Navire, St Michel, Lavazza…)
    » Carried out quantitative analysis using Sphinx 
    software
    » Created and administrated telephone surveys
    » Database management (Excel / VBA)

Formations

Réseau

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