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Michael MASSOU

Sophia Antipolis

En résumé

8+ years in e-travel industry, mostly involved in international business launch for US NASDAQ companies. In-depth knowledge in OTA, Tour Operating, Hospitality, Cruise and Distribution IT environment.

Entrepreneurial mindset, result and detail oriented, intellectually curious, able to multitask, strong relationship and team building, multicultural approach.

Fluent english and french. International/National geographical mobility.

Specialities

** Product Development **
product positioning I product/service launch | governance I international roll-out | internet booking engines | user interface | content syndication | QA process

** Business Development **
business models | define/execute all type of online sales strategies | website/audience monetization | cold-calling/hunting | key account management | excellent networker

** Online marketing **
media planning | traffic acquisition | booking process improvement | trade marketing | multi-canal marketing | social marketing



Mes compétences :
Online marketing
E-tourisme
E-commerce
International business
Product launch
Travel
Tourisme
New business development
Product Development

Entreprises

  • Amadeus IT Group (ASTEK contracting company) - Product Marketing Manager - Airline IT

    Sophia Antipolis 2012 - maintenant Responsible for the Technical Suite department portfolio - Document Management, Web Services, Logon Security Server, Archiving, TTY, ...
    - Assess and prioritize opportunities for portfolio enhancement, based on overall strategic alignment, business opportunity and risk assessment
    - Build business cases to prepare investment decisions
    - Define product pricing and ad hoc commercial proposals
    - Establish product positioning and internal process governance
    - Manage product requirements and delivery through the entire lifecycle for community products or for specific customer projects

  • Travelzoo - Business Development Manager

    New York 2011 - 2011 Launch and settle the new Travelzoo Local Deal business on the French market, based on couponing :
    - Define the sale policy and product positioning into a high competitive market
    - Forecast business revenue and opportunities
    - Prospect high-quality local businesses and negotiate deals for local audiences

  • Travelzoo - Sales Manager

    New York 2009 - 2010 - Sell the Top 20 media for national and international campaigns, business line: 4*/5* Hotels, Cruise and TO
    - Negotiate exclusive offers with partners, taking in account their revenue management and parity rate policy
    - Close collaboration with US and European offices
    - Bi-annual trade marketing collaboration with Femme Actuelle print magazine

  • MyTravelmedia - Founder

    2008 - 2010 Media agency in advising and supporting projects, specializing in tourism industry. Main client : Voyageprive.com Group
    (voyageprive.com, thalasseo.com, officiel-des-vacances.com et beauteprivee.fr)

  • Voyage Privé - Media & Business Development Manager

    Aix-en-Provence 2008 - 2009 - Define, deploy and enhance advertising revenue strategy for each brand of VPG: trade marketing operations, display, click revenue, co-registration, etc.
    - Promote customers' brand or destination through co-branded sales
    - Manage external relationship with providers for agreement negotiations and drive revenue growth
    - P&L and monthly billing management

  • Yahoo - Travel Product & Account Manager

    PARIS 2006 - 2008 - Prospect new client and manage their advertising accounts to drive revenue growth (Yahoo! Direct, Kelkoo)
    - Work closely with Product, Marketing and Business Development teams to settle new sales opportunities and optimize the ROI of the bought traffic
    - Define specifications and roll-out the new User Interface for Kelkoo Travel shopbots (UK, FR, DE and ES)

  • Lastminute.com - Project manager

    CLICHY 2005 - 2005 Training period
    - Manage end-to-end requirements by working with cross-functional teams on new CRM implementation
    - Define product, technical and legal specifications for two projects : display low-cost carrier rates into the airline shopbot without direct connect access and web mobile shopping and content application

  • Yahoo - European Travel Product Executive

    PARIS 2005 - 2006 Define and roll-out the paneuropean product roadmap based on the new Travel FUSE vision (Find, Use, Search and Expand), or how to enhance the customer experience and considerably leverage all media revenue assets. Main roll-outs – Yahoo! (5 websites), Kelkoo (9 websites):
    - Yahoo! Search : integration of small air/hotel shopbots into the web search, same for hotel guides
    - Content : licensed content (hotel database, maps) and User Generated Content (reviews, Y! Answers, Flickr) mashups / launch of Y! Trip Planner (create and share your own trip plans with Y! community members)
    - Technology : deploy the 1st Travel Ajax metasearch (assisted dynamic filtering), integrating geolocalisation into hotel shopbot page results, worked on direct connect access airline availability with Amadeus (not deployed)

    Achievements: 5th largest multi-category Travel site in Europe (NNR 2006) and Europe’s largest Travel search

Formations

  • ESCAET

    Aix En Provence 2002 - 2005 MBA International Travel Management, Corporate & Leisure business

    Tourism industry leading Top French business school

    Dissertations:
    “GDS business model evolution : focus on Sabre’s strategy through the on-line leisure market” (senior thesis, 2005)
    “French tour-operating offer federation : stakes and issues” (master’s thesis, 2004)

  • Ecole Ruffel

    Narbonne 2000 - 2002 Vente & Commercialisation

    BTS Tourisme Loisirs

  • Université Montpellier 1 IUT GEA

    Montpellier 1999 - 2000

  • Lycée Français De Johannesbourg (Morningside)

    Morningside 1996 - 1999

  • Lycee Francais De New York (New York)

    New York 1985 - 1990

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