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PUIG
- Product Manager Prada
Barcelona
2013 - maintenant
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Parfums Christian Dior
- Product Manager Miss Dior
Paris
2010 - 2013
Product Manager, marketing development for fragrances: Miss Dior franchise
New communication Miss Dior March 2011 with new face Natalie Portman :
- New TVC and new print
- Development and management of the 360° launch
Management of the change of the franchise name: from Miss Dior Chérie to Miss Dior :
- Redefinition of the concept, of the Miss Dior femininity, and of the target
- Operational management of the name change, development of training tools
Miss Dior new product launches for 2012 :
- Launch of Miss Dior Eau Fraîche March 2012: new juice, new print, new 360°
- Launch of Miss Dior Le Parfum Sept 2012: new juice, new packaging, new print, new 360°
Miss Dior 2013
- New TVC and new print
- Development and management of the 360° launch
- Relaunch of Miss Dior Eau de Toilette
Management of an intern
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Parfums Christian Dior
- Product Manager Assistant Make up
Paris
2010 - 2010
Internship, marketing development make up: looks & buzz products
- Development of looks & buzz products: creation and presentation of 2011 concepts
- Evaluation of make up textures and shades at all the different stages of development
- Following fashion & beauty trends
- Market analysis: following of competitors performances (Orion, NPD)
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L'Oreal
- Product Manager Assistant Diesel & Cacharel Fragrances
PARIS
2009 - 2009
Internship, operational marketing for fragrances
- Launch of the fragrance Only The Brave by Diesel and Scarlett by Cacharel
- Development of different local elements (POSM, leaflets)
- Organisation of concert « Cultura Urbana 09 »: concert of the artist Common, face of Only The Brave
- Following the ranges Diesel et Cacharel: Nielsen, Nitro, BW et SAP
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L'Oreal
- Product Manager Assistant Biotherm International
PARIS
2008 - 2009
Internship, marketing development bodycare
- Following the Biotherm body range: slimming, moisturizing et body fragrances
- Writing and presentation of concepts, creation of marketing books
- Contacts with subsidiaries, preparation of international meeting & prospectives
