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Nathalie PELAIA

PARIS

En résumé

Profile :
Responsive, creative and organized, I am used to work within a group dynamic, and nonetheless able to take on responsibilities to trigger things forwards.
With strong language competencies and multicultural experiences, I am an open-minded, communicative and self-motivated junior manager.

Languages:
-French: Mother tongue
-English: Fluent (TOEIC : 940/990)
-German: Good
-Italian: Good

IT skills: Pack Office (Word, Excel, Powerpoint), Typo3

Mes compétences :
Allemand
Anglais
Français
Italien
Marketing

Entreprises

  • L'Oréal Luxe - Product Manager Giorgio Armani Beauty, Viktor&Rolf, Maison Martin Margiela

    PARIS 2012 - maintenant -Developed the annual Marketing Strategy and Marketing Plan of the brands
    -Determined the Marketing Mix for each launch: product, price, promotion and place (i.e. Viktor&Rolf Bonbon n.1 at launch)
    -Managed the animation and promotion plan together with merchandising and commercial teams
    -Presented the quarterly launches and action plan to top management and commercial teams
    -Analyzed and followed up the sales forecasts together with the demand planning
    -Monitored and planned the marketing budget for each brand
    -Implemented recommendations and actions through cosmetics market analysis and competitive intelligence

  • L'Oréal Luxe - Marketing Intern Parfums

    PARIS 2012 - 2012 • Participated in the launch of new fragrances through 360° Campaign: animation preparation, visuals and PLV creation, books and teasing elaboration for Diesel Only The Brave Tattoo, Armani Code Luna, Armani Acqua di Gio Essenza or Ralph Lauren Big Pony Women
    • Developed new animations, concept and books for the Luxury Division at specific momentum: Mother Day at Import Parfumeries, Summer Animation at Marionnaud
    • Supported and participated in the elaboration of the quarterly meeting with all the concerned division managers and sales representatives

  • Altran - Junior Brand Manager

    Vélizy-Villacoublay 2011 - 2011 • Developed and established in 3 languages the new website’s redesign and updates (www.altran.ch) through a Content Management System software (Typo3)
    • Initiated the development and analysis of the website’s Search Engine Optimization
    • Managed the creation of the Altran Education Services’ training catalogue 2012
    • Initiated and coordinated communication campaigns through design briefs to
    develop Altran’s brand image: creation of flyers, magazine ads, posters and articles
    • Redesigned HR communication supports for fairs: HR flyer, consultants’ testimonies
    • Participated in events’ organization: Forum EPFL and Client events (Solar Impulse)
    • Increased Altran’s brand awareness in social networks, i.e. Facebook or LinkedIn

  • Golden Wizard Records -Label Associatif Musical - Junior Product Manager of the music band Windsor.

    2010 - 2011 • Developed and managed Windsor.’s music band universe: creation of a website,
    video clip launch, participation to posters and album cover design
    • Carried out market research on music environment with analysis of prescribers
    • Built up partnerships: broadcasting on 25 radios, media release, choice of a distributor for numeric and physic distribution, concerts’ organization
    • Implemented promotional action with the broadcasting spots leading to a higher visibility and better renown of the band

  • RueDuCommerce.com - Chef de projet au sein du département Marketing

    2009 - 2009 - Chef de projet d’un nouveau type de parrainage ; plan de communication ; création de bannières, newsletters, textes et slogans promotionnels ; gestion et suivi du lancement.
    - Création d’un catalogue pour la rentrée scolaire : selection des produits, descriptions, mise en page et présentation du catalogue.

  • BACARDI-MARTINI - Stage au sein du département des achats

    Saint Ouen 2008 - 2008 Etude et comparaison des prix négociés avec les compagnies aériennes et les hôtels pour les employés Bacardi.
    Prise de contact avec eux et suivi du chargement des prix.

    Création d'un formulaire "Vendor qualification".

    Aide à la mise en place d'une base de données fournisseur pour l'ensemble des filiales Bacardi.

    Appel d'offres pour une traduction.

  • PICARD - Assistance et vente

    2007 - 2007

  • IESEG, School of Management - Master Marketing

    Ramonville 2006 - 2011 Cycle Bachelor généraliste en 3 ans.
    Cycle Master spécialisé en Marketing en 2 ans.

Formations

  • Università Carlo Cattaneo - LIUC (Castellanza)

    Castellanza maintenant

  • Università Carlo Cattaneo - LIUC (Castellanza)

    Castellanza 2010 - 2011 MSc in Management - Semestre d'échange universitaire en Italie pour ma 5ème année à l'IESEG, dans le but d'obenir un double diplôme franco-italien en MSc Management.

  • Bishop S University (Lennoxville)

    Lennoxville 2008 - 2009 Business Administration

    Année d'échange universitaire au Canada pour ma 3ème année à l'IESEG.

  • Ecole Supérieure De Commerce

    Lille 2006 - 2011 Marketing

    Cycle Bachelor généraliste de 3 ans -
    Cycle Master Marketing de 2 ans

  • Lycée Saint Michel De Picpus

    Paris 2004 - 2006

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