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Danone
- Strategic Planning Director
Paris
2015 - maintenant
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Danone
- Regional Marketing Manager, Middle-East & Africa
Paris
2013 - 2015
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Danone
- Global Senior Brand Manager
Paris
2010 - 2012
- Lead strategic development and positioning of Milks brands
- Identify and roll out new opportunities for Milks assortment (product and market launches)
- Develop global ATL activities and support local markets with implementation
- Identify, share and roll-out best practices globally
(Amsterdam based)
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Cadbury Europe
- Europe Innovation Centre - Innovation Project Manager, Gum and Bubble-Gum
2008 - 2010
- Deliver the innovation pipeline for the Slab business and for Bubble-Gum in Europe
- Leading breakthrough innovation for Europe Bubble-Gum
- Led cross-functional teams, responsible for new project P&L and budgeting
- Define Europe Bubble-Gum strategy and vision into action plans for 2010 and beyond
(Geneva based)
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Cadbury Espana
- Assistant Brand Manager Gum - IBERIA
2007 - 2008
- Brand management on Trident: deliver innovation plans for Trident to contribute to Gum business revenue growth (+16% growth in 2007) (New products launches, ATL and BTL activities, portfolio rationalization, monitoring and reporting performances)
- Support Southern Europe strategic team: support acquisition of Kandia-Excelent - Romania chocolate leader (market and competition context, growth potential, business and categories review and synergies)
(Barcelona based)
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SC Johnson
- Assistant Brand Manager, Glade/Brise, Europe
CERGY PONTOISE CEDEX
2006 - 2006
- Leading the value optimization program on pack and product (- 4m€ saving, -15% on costs)
- Develop the new Winter 06 program: concept, packs, product development, trade bundle
- Business analysis: monthly reports, market and competition performances, gap analysis
(Paris based)
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Victaulic
- Assistant Brand Manager, Europe
2005 - 2005
- Support new product launch (literature, sales training, business gifts)
- Organisation of trade shows, PR activity with agencies and customers
- Market research and competitor analysis: recommendation on marketing plan and sales opportunities
(London based)
