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The Coca-Cola Company
- EURO 2016 Customer Marketing & Experiential Manager
ISSY LES MOULINEAUX
2015 - maintenant
The Coca-Cola Company, UEFA EURO 2016 Project Team, Issy-Les-Moulineaux
* Maximize commercial impact of our activations and investments ;
* Turn consumer Marketing plan into efficient Shopper marketing plan with customers ;
* Create and bring to life digital experiences instore ;
* Coordinate the key customer programs for Taylor made activations and maximize efficiency ;
* Engage key retail customers to leverage UEFA EURO 2016 asset
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Coca-Cola France
- OOH Marketing & Business Development Manager
2011 - 2015
* Drive strategy across all immediate consumption channels ;
* Elaborate Geomarketing plans : Summer & Winter plans ;
* New brands and pack launches to create future growth engines for specific audiences ;
* Build and drive operational approach & execution for shopper and consumer occasions ;
* Create digital Brand experiences concepts to drive Business and Brand equity, i.e. Coke in Store Montparnasse ;
* Implement new digital concepts into outlets to drive business and connected experience, i.e. Wifi and LCD screens
McDonald's France Services -Marketing Department, Guyancourt
* Marketing Product Manager on Entertainment & Merchandising
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McDonald's France
- Marketing Product Manager
guyancourt
2008 - 2011
* Lead promotional campaigns on teens & young adults, ie: Monopoly, Coke Glasses trade
* Identify Coffee incidence as growth engine, translate into Marketing operation with Revol ;
* Define and drive communication plan : TV copy, POS, digital media, PR ;
* Create and implement new Merchandising concepts, ie: Menuboard, new design, new logo ;
* Digital integration to improve consumer experience instore, ie : kiosk, web-order ;
* Management of a junior product manager, agencies and partners ;
* Budget management of Marketing operations ;
* Presentation of Marketing Plan to the Board and leadership team ;
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McDonald's France
- Assistant chef de produit
guyancourt
2008 - 2008
Assistant chef de produit marketing sportif et marketing local
-Mise en place des tournées sportives : McDo Sports Tour et Kids Iron Tour
-Réalisation et diffusion de programmes courts "C'est quoi ton sport?"
-Mise en place d'opérations promotionnelles autour d'évènements sportifs majeurs : Player Escort pendant l’Euro 2008
-Développement de projets pilotes en local avant un déploiement national (ex : McCafé)
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McDonald's France
- Chef de produit marketing
guyancourt
2008 - 2011
Chef de produit Entertainment et Merchandising
-Contribution à la définition de la stratégie marketing de la marque
-Gestion d’opérations promotionnelles (ex: Jeu Monopoly, Opérations Verres Coca-Cola)
-Communication : Films TV, Supports PLV, campagnes digitales, RP
-Réalisation et mise en place de nouveaux concepts Merchandising (ex : Menuboard, Nouveaux décors, refonte du logo)
-Intégration des NTIC pour enrichir l’expérience consommateurs (ex : Bornes de commande, site de précommande en ligne)
-Gestion budgétaire des opérations Marketing
-Présentation globale des projets auprès du Bureau Exécutif des franchisés et de la DG
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McDo Sports Tour et
- Marketing Product Manager Assistant
2008 - 2008
on Sport and local Marketing
* Implement sporting event shows, ie :
* Manage and broadcast sports brand content, ie : C'est quoi ton sport? ;
* Drive experiential operations around major sports events, ie: Euro `08 & Olympics ;
* Develop new pilots and concepts before national roll-out, ie: McCafé ;
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McDo Sports Tour et
- Marketing Product Manager Assistant
2008 - 2008
on Sport and local Marketing
* Implement sporting event shows, ie :
* Manage and broadcast sports brand content, ie : C'est quoi ton sport? ;
* Drive experiential operations around major sports events, ie: Euro `08 & Olympics ;
* Develop new pilots and concepts before national roll-out, ie: McCafé ;
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TARSUS Group
- Junior Project Manager
2006 - 2007
B2B Communication, Suresnes
on professional communication tool: Guide Sport & Sponsoring
* Realize product mock-up and trade story ;
* Build data base and define distribution scope ;
* Trade media insertions and build strong partnerships with external experts ;
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TARSUS Group
- Junior Project Manager
2006 - 2007
B2B Communication, Suresnes
on professional communication tool: Guide Sport & Sponsoring
* Realize product mock-up and trade story ;
* Build data base and define distribution scope ;
* Trade media insertions and build strong partnerships with external experts ;
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TARSUS France
- Responsable commercial
2006 - 2008
Chef de projet junior pour le lancement du guide professionnel Sport & Sponsoring
-Réalisation des maquettes du produit
-Gestion des partenariats presse et des échanges commerciaux
-Création des fichiers de prospection et de diffusion du produit
-Commercialisation des insertions publicitaires
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Stimulation Marketing Communication
- Project Manager
2005 - 2005
* In charge of Football youth training programs for AS Saint-Etienne and Canal+ in Clairefontaine ;
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Stimulation Marketing Communication
- Project Manager
2005 - 2005
* In charge of Football youth training programs for AS Saint-Etienne and Canal+ in Clairefontaine ;
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Agence SMC
- Chargé de projet
2004 - 2004
Chargé du projet des stages de football de l’AS St-Etienne et de Canal+ à Clairefontaine
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Havas Sports
- Missions diverses
2004 - 2005
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ESTAC-ASSE-Canal +
- Evènementiel
2004 - 2005
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Decathlon Mantes-Buchelay
- Conseiller vente
2003 - 2003
