Pauline RAFFAITIN

En résumé

Entreprises

• Bollinger Diffusion - Spirits brand manager

  2016 - maintenant

• Cognac Godet - Brand Ambassador

  2015 - 2016 • Develop and maintain strong relationships with bartenders, account managers, and account owners (On and Off trade)
  • Set up and animate masterclasses, tastings and staff and customers' training.
  • Educate and work with the retail and wholesale trade to drive distribution, improve visibility and increase sales.
  • Increase in-account portfolio visibility with merchandising materials and menu list placements
  • Work with key accounts to develop customized programs that drive consumer trial and sales volume
  • Develop luxury business to business relationships that result in incremental volume and HNWI recruitment
  • Use networking ability to target influencers and increase brand loyalty and consumption
  • Provide feedback and reports concerning brand positioning, competitive activities and market trends
  • Provide input regarding future marketing plan development
  

• Remy Cointreau - Marketing - Champagnes Piper-Heidsieck & Charles Heidsieck

  Paris 2014 - 2015 - Prepared business review decks for multiple brand ambassadors & national field
  marketing teams
  - Set up breakdown, management & control of budgets for the US market
  - Managed multi state event logistics, legal paperwork, organization & follow-up
  - Represented the brands in industry organizations and events with key high net worth
  consumers
  - Facilitated and participated in training and educational sessions on the brands
  - Developed monthly reports on pricing & competition – benchmarking & recommendation
  details for further actions
  - Analysed the brand ambassadors’ KPI programs
  - Conceptualized & implemented marketing programs for the national field team
  - Designed & created tools for national brand distribution (POS, sell sheet, and programs)

• L'Oréal - Trade Marketing Armani International

  PARIS 2013 - 2013 ABOUT L'OREAL :
  This is the first cosmetic group worldwide, presents in 135 countries with 27 international brands.
  Market capitalisation: €63.86 billion
  L’Oreal Luxe offers both men and women throughout the world an army of prestigious and modern international brands with a unique heritage.
  Brands : Armani, Lancôme, Yves Saint-Laurent, Viktor & Rolf, Biotherm, Ralph Lauren, Diesel etc.
  
  MISSIONS :
  - Planned strategic trade reflection on the international launch of a new feminine fragrance (Si)
  - Participated to the creation of international business plan for Armani
  - Developed international sets and accessories for 2014
  - Analyzed competitive benchmarks, sell-outs and profitability (panels)
  - Upgraded interactive trade marketing collection – interface between the head office and subsidiaries
  
  TECHNICAL SKILLS :
  - Strong understanding of luxury market
  - Managed an international launch concerning the trade marketing part
  - Handled a marketing project from its creation to its commercialization
  - Elaborated accurate briefings to different players
  
  HUMAN SKILLS :
  - Team-worker
  - Good communicator, with different international representatives
  - Work under pressure
  - Autonomous

• Magic Garden Agency - Chargée de communication

  PARIS 2010 - 2010 ABOUT MAGIC GARDEN :
  Founded in 1995, Magic Garden is the leading Advertainment agency in France.
  Magic garden is a communication agency based on a well-known expertise in Entertainment, and a strong network of influencers and leading artists.
  
  MISSIONS :
  - Developed public relations through press releases and awards
  - Updated the social network and website contents
  - Managed global projects : briefings, strategic reflection, production, budget
  
  Projects examples: CHD tour for J&B (MHD group), Piper Heidsieck at the de Cannes festival
  (Remy Cointreau group); Terrazza Martini at the Cannes festival (Bacardi Martini group);
  «imagine» platform for Desperados (Heineken group) ; Dunlop Boots at Rock en Seine festival.
  
  TECHNICAL SKILLS :
  - Strategic reflexion concerning a new project
  - Organized an event
  
  HUMAN SKILLS :
  - Work as brand ambassador for the company
  - Communicate efficiency to transmit the right message
  - Manage the time

• Flûte l'Etoile, bar à champagne - Chargée de développement

  2008 - 2011 - Organisation d’événements professionnels
  - Community management
  - Gestion quotidienne du bar

Formations

• Indian Institute Of Planning And Management IIPM (New Delhi)

  New Delhi 2012 - 2012 Bachelor
  
  Echange universitaire de 6 mois à Delhi

• ESCE (Paris)

  Paris 2008 - 2013 Double MASTER 2
  
  International Business & Marketing - International marketing
  Brand management
  Trade Marketing
  International business
  Négociation
  Communication
  

Réseau

• Aline ESNAULT

• Audrey AVIGNON

• Axel ENGINTALAY

• Clémence PUAUX

• Julien SARDOU

• Marine TRIAU

• Mathieu LABAYE

• Nathalie VIGNERON

• Roly AKNIN

• Sébastien D'INDY