Market research professional with over 13 years of experience.
Mes compétences :
Études marketing
Analyse sensorielle
Entreprises
Lactalis
- Market Research Manager
Laval2010 - maintenantDefining and conducting qualitative and quantitative market research on Italian cheese market (Galbani, Vallelata, Président), and Galbani brand (Western Europe).
Trainer of the Lactalis Market Research Training and The Lactalis Insight Generation Training.
Help Marketing Teams to define the marketing strategy.
Expatriate in Milan - Italy - during 2 years and a half
Lactalis
- Market Research Executive
Laval2005 - 2010In charge of quantitative and qualitative surveys on French dairy products markets (Main Brands : Lactel, Président, Société, Lou Perac, Istara, Salakis, Lanquetot, La Laitière)
CRM Metrix - Levallois-Perret - France
- Digital Marketing Consultant
2005 - 2005Conducting quantitative website evaluation tests :
from the briefing of the survey to the final presentation of the results
GfK (FMCG department) - Rueil-Malmaison - France
- Market Research Assistant (Training period)
2004 - 2004Assist Market research executives on surveys from the briefing to the presentation of the results.
survey conducted : Advertising pretesting, advertising tracking , Brand tracking, Concept test.
Syres - Bougival - France
- Market Research Executive
1998 - 2003Conducting quantitative product tests (cosmetic products and household products)
from the briefing of the survey to the final presentation of the results
Formations
IAE (Grenoble)
Grenoble2003 - 2004Master of Marketing « Le quanti »
Master specialized in Market Research (qualitative and quantitative)
