Mes compétences :
International
Gestion de projet
Open minded
Automobile
SEO
SEM
Marketing
Search
Automotive
Digital Strategy
Entreprises
Michelin
- Digital Marketing Manager Europe
FERRAND2015 - maintenant
SCA Hygiene Products
- Digital & New Media Manager
2012 - 2015
Automobiles Peugeot
- Peugeot Brand International Social Media Manager
Rueil Malmaison2010 - 2012- International Social Media Brand Strategy drawing and deployment,
- Brand Webwatch deployment and analysis over the five greater European countries
- Communities’ size increase (Mainly Facebook ,Twitter, Google+ and Youtube)
- Engagement with different communities
- Web influencers strategy deployment
- International coordination and reporting
Peugeot Turkey
- Digital Manager
2008 - 2010Web Strategy drawing and deployment for Peugeot’s subsidiary in
urkey
- Development of a website dedicated to increase car sales in Turkey : Peugeot Webstore
- Introduction of a new subsidiary website coordination: www.peugeot.com.tr (600 000 monthly visits)
- New website functionalities proposal and setup
- Web support for the new vehicle commercial releases and for communication campaigns, in cooperation with web, media buying
and advertisement agencies
- Optimization of performance and measurement of media campaigns, SEO, SEM, and satisfaction over the website
(using Google Analytics and punctual studies)
Peugeot Turkey
- Organizational audit: Sales and marketing process Analysis
2008 - 2008- Sales and Marketing Process definition.
- Process analysis in terms of costs, productivity and coordination
- Redevelopment propositions
RENAULT S.A.
- Strategic Trend Forecaster
Boulogne-Billancourt 2007 - 2008Range Analysis
- Market studies and tracking analysis, over different ranges and Renault markets over the world
- Studies: BAIT, “Courants Commerciaux”, various qualitative studies
- Extractions and reports preparation in order to answer international product managers’ questions
Efficiency of Commercial Means
- Advertising pre and post tests coordination, and circulation to the appropriate departments
- Improvement and set up of tools for marketing decision makers
