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EDHEC Business School
- Marketing Director
Roubaix Cedex 1
2014 - maintenant
Family Business Centre was launched by EDHEC business school with the support of renowned family businesses like BIC, Mulliez family or Michelin, among others.
Our purpose is to support family businesses growth by research, education and networking.
My role is to secure the visibility of the Centre by communicating about our activities : online (social networks, website, mailing and newsletters), print (brochures, magazines, ads) and offline (events, kakemonos) and even TV, radio and online advertisement (Adwords, banners, etc).
Coordination between the teams is an important part of it, as well as CRM management.
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Regime Dukan
- Country Manager
2013 - 2014
Turnover and clients loyalty
Strategic analysis to improve rates (open, click through, conversion)
Team coordinator : editorial, competitor monitoring, custome service, promotions, wembarketing, creative team, community manager
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Régime Dukan
- International projet manager
2012 - 2013
- Business Developper : monitoring, analysis et launching of online shops.
- Graphic guideline supervision.
- Responsible of online commercials
- Country Manager (traffic, turnover, partneships).
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Dukan Diet - Paris - CDI
- E-business Project Manager
2010 - 2012
Introduction of Dukan Diet products in UK and Spain (supplements and healthy food).
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Regime Dukan
- Chef Projet e-commerce
2010 - 2012
Worldwide launching of Dukan diet online shops
- Analysis, testing and release of webshops.
- Responsible of specs and technical requirements
- Coordination for new website template implementation
- Market research, benchmark (price, features, customer service), call for bids
- Provider's spokeperson (webmaster, creative team, online ads)
- Interlocutrice privilégiée entre les fournisseurs webs, l’équipe interne et la direction générale
- Conception of internal and external procedures (logistic -RDI, international platforms, B2B orders, customer service -B2B and B2C-, refund and goodwill gesture and returns policy, etc.)
- Support to organised trades in Spain (El Corte Inglés, Grupo VIPS, réseau pharmaceutique)
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Spanish Chamber of Commerce US
- Communications coordinator
2009 - 2009
American Business Center (ABC), holding based in Miami, organizes one of the most important international trade show within the Mediterranean Food and Turism sectors. At the same time, ABC manages commercial relationships between Spain and USA. .
Responsible of Communications
· Marketing Budget 2009 up to $ 500 000 USD
· Providers update
· Events organization: Mediterranean Expo, Mediterranean B2B Trade Show
· Sales department: presentation supports, order's follow-up, bills, payments
· Press releases with RP Treskoipr Agency
· Creation of graphic guidelines for several projets (Ideas Restaurant, Mocali Boutique, Ham&Cheese online shop)
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Futurestep Korn/Ferry Int
- Marketing officer
2007 - 2008
Futurestep offers RPO, project recruitment, individual search, talent consulting and employer branding services – all backed by the industry-leading insights and methodologies of their parent company, Korn Ferryz
• Coordination between Spain CEO and Marketing headquarters (Paris)
• Update of client portfolio
• Events organization (HR Meetings)
• Creation of audiovisual supports
• Marketing Plan Proposal (Spain 2009 – 2011)
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Marco&Son Wines
- Brand manager
2007 - 2007
Wine import. Florida
• Brand notoriety for products from Extremadura (Spanish region)
• Events organization (distributors, organised traders)
• 20% Market share increase
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Intercommunication - Brussels
- Press Assistant
2006 - 2007
Intercommunication's mission is to promote the collaboration among cinema professionals. Based in Brussels, Intercommunication organizes events related to the Spanish and Latin culture.
Some of these events are ENIFILM, the meetings of Audiovisual industry, (projet supported by Programme AL-Invest) and FestCEAL, Spanish and Latin Cinema Festival, among others.
• Events organization related to the Latin culture: Cinema festival, conferences and meetings.
• PR with official partners (public institutions, embassies and sponsors).
• Agenda management during the meetings
• Magazine and brochure publication (Festival, Meetings, workshops)
• Press conference and presse releases
• PR with medias and partners (public institutions)
• Webmaster
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AIESEC
- Marketing trainee
2005 - 2006
AIESEC is an international non-governmental not for profit organization that provides young people with cross-cultural global internship and volunteer opportunities and leadership development experiences on campus.
· Creation of a website for London School of Economics AIESEC Branch
· Video production
· Assitant at conferences (India Connect, China Connect)
